{"headerLinks":[{"href":"https://anatta.io/services","title":"Services"},{"href":"https://anatta.io/work","title":"Clients"},{"href":"https://anatta.io/about","title":"About"},{"href":"https://anatta.io/careers","title":"Careers"},{"href":"/","title":"Insights","children":[{"href":"/category/digital-product-teams","title":"Digital Product Teams","id":"dGVybToxMzY2"},{"href":"/category/growth-strategy","title":"eCommerce Strategy","id":"dGVybToxMzYz"},{"href":"/category/tech-stack","title":"Tech Stack","id":"dGVybToxMzY1"},{"href":"/category/user-experience-ux","title":"User Experience (UX)","id":"dGVybToxMzY3"},{"href":"/category/blog","title":"Blog","id":"dGVybTox"}]},{"href":"https://anatta.io/contact-us","title":"Contact"}],"subHeaderLinks":[{"href":"/category/digital-product-teams","title":"Digital Product Teams","id":"dGVybToxMzY2"},{"href":"/category/growth-strategy","title":"eCommerce Strategy","id":"dGVybToxMzYz"},{"href":"/category/tech-stack","title":"Tech Stack","id":"dGVybToxMzY1"},{"href":"/category/user-experience-ux","title":"User Experience (UX)","id":"dGVybToxMzY3"},{"href":"/category/blog","title":"Blog","id":"dGVybTox"}],"__N_SSG":true,"pageProps":{"title":"Blog","description":"Stay up to date with the latest news about Anatta, our clients, and the eCommerce industry as a whole. Here you can also learn more about our agency’s values and culture.","allPosts":[{"id":"cG9zdDoyOTYw","slug":"anatta-shopify-platinum-partner-2025","excerpt":"<p>Anatta, the Shopify design and development agency behind brands like Athletic Greens, Vuori, and Grove Collaborative, has been selected by Shopify as a 2025 Shopify Platinum Partner.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:</h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2960\" class=\"share-linkedin sd-button share-icon\" href=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn</span></a></li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2960\" class=\"share-twitter sd-button share-icon\" href=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter</span></a></li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2960\" class=\"share-facebook sd-button share-icon\" href=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook</span></a></li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Shopify%20Selects%20Anatta%20as%20a%20Top%202025%20Platinum%20Partner&body=https%3A%2F%2Fblog.anatta.io%2F2025%2F02%2F18%2Fanatta-shopify-platinum-partner-2025%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"06769bf1a6\" data-email-share-track-url=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/?share=email\"><span>Email</span></a></li><li class=\"share-end\"></li></ul></div></div></div>","title":"Shopify Selects Anatta as a Top 2025 Platinum Partner","featuredImage":{"node":{"sourceUrl":"https://i0.wp.com/blog.anatta.io/wp-content/uploads/2025/02/Shopify-anatta-platinum-partner.png?fit=1200%2C627&ssl=1"}},"summary":"<p>Anatta, the Shopify design and development agency behind brands like Athletic Greens, Vuori, and Grove Collaborative, has been selected by Shopify as a 2025 Shopify Platinum Partner.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2025/02/18/anatta-shopify-platinum-partner-2025/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>"},{"id":"cG9zdDoyOTQ0","slug":"dtc-topics-interview","excerpt":"<p>Anatta CEO Nirav Sheth recently sat down with DesignRush editor-in-chief Nikola Djuric to tackle a wide range of DTC eCommerce topics most relevant in 2024. <span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:</h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2944\" class=\"share-linkedin sd-button share-icon\" href=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn</span></a></li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2944\" class=\"share-twitter sd-button share-icon\" href=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter</span></a></li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2944\" class=\"share-facebook sd-button share-icon\" href=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook</span></a></li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20CEO%20Interview%3A%20How%20DTC%20Brands%20Can%20Stay%20Competitive%C2%A02024&body=https%3A%2F%2Fblog.anatta.io%2F2024%2F05%2F10%2Fdtc-topics-interview%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"b061942592\" data-email-share-track-url=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/?share=email\"><span>Email</span></a></li><li class=\"share-end\"></li></ul></div></div></div>","title":"CEO Interview: How DTC Brands Can Stay Competitive 2024","featuredImage":null,"summary":"<p>Anatta CEO Nirav Sheth recently sat down with DesignRush editor-in-chief Nikola Djuric to tackle a wide range of DTC eCommerce topics most relevant in 2024. <span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2024/05/10/dtc-topics-interview/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>"},{"id":"cG9zdDoyNzEw","slug":"buybuybaby-shopifyplus-migration","excerpt":"<p>Leading eCommerce agency, Anatta, partnered with buybuy Baby to achieve what most considered to be impossible: transitioning a $1.5 billion enterprise business to the Shopify Plus platform in just 90 days.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:</h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2710\" class=\"share-linkedin sd-button share-icon\" href=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn</span></a></li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2710\" class=\"share-twitter sd-button share-icon\" href=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter</span></a></li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2710\" class=\"share-facebook sd-button share-icon\" href=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook</span></a></li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Anatta%20%26%20buybuy%20Baby%20Land%20E-Commerce%20Moonshot&body=https%3A%2F%2Fblog.anatta.io%2F2023%2F11%2F29%2Fbuybuybaby-shopifyplus-migration%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"44c9225f8d\" data-email-share-track-url=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/?share=email\"><span>Email</span></a></li><li class=\"share-end\"></li></ul></div></div></div>","title":"Anatta & buybuy Baby Land E-Commerce Moonshot","featuredImage":{"node":{"sourceUrl":"https://i0.wp.com/blog.anatta.io/wp-content/uploads/2023/11/buybuybaby-anatta.png?fit=1080%2C1080&ssl=1"}},"summary":"<p>Leading eCommerce agency, Anatta, partnered with buybuy Baby to achieve what most considered to be impossible: transitioning a $1.5 billion enterprise business to the Shopify Plus platform in just 90 days.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2023/11/29/buybuybaby-shopifyplus-migration/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>"},{"id":"cG9zdDoyMzc3","slug":"customer-service-ecommerce","excerpt":"<p>Customer service is an acquisition channel. It&#8217;s a way to grow the LTV of your customers significantly, and a powerful tool to drastically increase your conversions.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:</h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2377\" class=\"share-linkedin sd-button share-icon\" href=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn</span></a></li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2377\" class=\"share-twitter sd-button share-icon\" href=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter</span></a></li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2377\" class=\"share-facebook sd-button share-icon\" href=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook</span></a></li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Maximize%20Sales%20%26%20Loyalty%3A%20The%20Power%20of%20Investing%20in%20Customer%20Service&body=https%3A%2F%2Fblog.anatta.io%2F2023%2F01%2F06%2Fcustomer-service-ecommerce%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"baef7a4106\" data-email-share-track-url=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/?share=email\"><span>Email</span></a></li><li class=\"share-end\"></li></ul></div></div></div>","title":"Maximize Sales & Loyalty: The Power of Investing in Customer Service","featuredImage":null,"summary":"<p>Customer service is an acquisition channel. It&#8217;s a way to grow the LTV of your customers significantly, and a powerful tool to drastically increase your conversions.<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2023/01/06/customer-service-ecommerce/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>"},{"id":"cG9zdDoxNTY1","slug":"core-values","excerpt":"<p>One of the keys to fostering a fulfilling and productive work environment is by having clear core values that are taken seriously. In this article, I’ll break down Anatta’s core values, the their purpose within an eCommerce organization, and how to create and uphold them within your organization. Let’s dive in. On This Page: show&hellip;<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2021/05/21/core-values/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:</h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1565\" class=\"share-linkedin sd-button share-icon\" href=\"https://blog.anatta.io/2021/05/21/core-values/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn</span></a></li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1565\" class=\"share-twitter sd-button share-icon\" href=\"https://blog.anatta.io/2021/05/21/core-values/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter</span></a></li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1565\" class=\"share-facebook sd-button share-icon\" href=\"https://blog.anatta.io/2021/05/21/core-values/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook</span></a></li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Anatta%3A%20Our%20Company%20Core%20Values&body=https%3A%2F%2Fblog.anatta.io%2F2021%2F05%2F21%2Fcore-values%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"2b5f835013\" data-email-share-track-url=\"https://blog.anatta.io/2021/05/21/core-values/?share=email\"><span>Email</span></a></li><li class=\"share-end\"></li></ul></div></div></div>","title":"Anatta: Our Company Core Values","featuredImage":null,"summary":"<p>One of the keys to fostering a fulfilling and productive work environment is by having clear core values that are taken seriously. In this article, I’ll break down Anatta’s core values, the their purpose within an eCommerce organization, and how to create and uphold them within your organization. Let’s dive in. On This Page: show&hellip;<span class=\"excerpt-more-link\"><a class=\"more-link\" href=\"https://blog.anatta.io/2021/05/21/core-values/\">More <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.96954 10.2804L11.9999 15.3107L17.0302 10.2804L15.9695 9.21973L11.9999 13.1894L8.0302 9.21973L6.96954 10.2804Z\" fill=\"currentColor\"/></svg></a></span></p>"}],"meta":"<title>Anatta: DTC eCommerce &amp; Shopify Plus Blog</title>\n<meta name=\"description\" content=\"Stay up to date with the latest news about Anatta, our clients, and the eCommerce industry as a whole. 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