Forging industry leaders
through game-changing
partnership.

Anatta is the partner of choice to mid-market DTC brands from $25M-$500M as they scale to become industry leaders. A genuine extension of your team, Anatta empowers you to chase down previously out-of-reach milestones—and win.

Anatta has supported 100+ DTC brands along their journey to become industry leaders.

Committing the dedicated accomplished staff, strategic industry guidance, and tech stack expertise vital to your brand’s next chapter.

Who should partner
with Anatta?

Anatta is highly selective in our partnerships. We focus on great companies creating products that are better for people and our planet. Everyone wins when they succeed—our mission is to maximize their reach and impact.

Anatta partners with mid-market DTC brands who are…

01

Ready to prioritize long-term growth.

Anatta aims to unlock quick & impactful wins along with long-term solutions that pay for themselves for years to come.

02

Looking for a genuine partner for support, guidance, and strategy.

With Anatta as your partner, you gain the experienced support and foresight your business needs to gain a clear perspective on where you’re heading — and if that direction makes the most sense for your business today and tomorrow.

03

Tired of feeling like they’re simply spinning their wheels, and who are ready to move forward with confidence.

We leverage years of eCommerce experience to transform your growth plateau into a launchpad for success.

04

Eager to try new but proven strategies for more sales, higher profits, and stronger customer relationships.

We’re right beside you and your team as you tackle the hard work you need to take on to evolve and grow. Such as internationalization or modernizing your tech.

Anatta may not be for brands who are…

animated element

01

Looking for a ‘yes person’.

When you have no room for outside perspective or input, your business lives inside a bubble. And that bubble could just pop someday. At Anatta, we believe thoughtful pushback helps uncover blindspots and creates opportunities for dialogue.

02

Not prepared to put in the same level of commitment as Anatta’s team will put in.

Anatta’s staff are truly dedicated to the brands they’re working with. Because, in our experience, productive partnerships hinge on how invested each partner is in the other’s success.

03

Solely wanting execution on projects or Jira tickets. Or who are wanting to hire a web development agency to simply “plug and play” designs.

Anatta is fully staffed to provide thought leadership at every level of tech and eCommerce. This staffing is provided on top of every partnership to not only add value, but to ensure best outcomes.

04

Not currently at the $25–$500M annual revenue mark. We’d still love to hear from you and talk about your business, though!

If you feel stuck at your current level of growth, don’t hesitate to get in touch with us. We’ve helped DTC brands at all stages evolve. We’d be happy to offer you insights or guidance.

Our Partner Brands

Explore the success stories of brands that have partnered with Anatta.

Photo of a Molekule air purifier
Molekule logo
Athletic Greens logo
Photo of Caldera + Labs's skincare products
Caldera + Labs logo
Photo of a pair of Rothy's shoes
Rothy's logo
Photo of a man shaving with a razor from Dollar Shave Club
Dollar Shave Club logo
Photo of a pair of Brunt's work boots
Brunt logo
View all partners

The principles that
inform our work

01

We’re not afraid to tell it like we see it.

We believe it’s ok to have an opinion—and share it.

02

It’s about your customer, not you.

Putting your customer first is the best way to add value and help you scale.

03

Performance matters as much as brand experience.

Flow and speed are as important as look and feel in the eCommerce customer journey.

04

Redesigns or replatforms are options, not givens.

Jumping into a redesign or re-platform to solve your growth challenges isn’t a strategy — it’s a knee-jerk response to more basic issues.

05

It’s supposed to look good everywhere.

What device the customer uses is not relevant. A seamless experience across every device is fundamental.

06

You don’t beat them by being like them.

You win when you emphasize why and how you’re different through product.

07

Tell a story, not the whole story

Tell customers what you stand for, not everything you stand for. Clarity is more powerful than showing every detail.

08

Test a hypothesis, don’t test everything.

Only test what you believe will add value to the customer journey. Testing everything wastes time and money.

meet Anatta

Anatta is the digital product team behind a hundred brands. We cultivate creativity by hiring people with deep experience across diverse industries, backgrounds, and countries. Our breadth helps us deliver extraordinary results for our mission-driven clients — and makes Anatta an inspiring place to work.

alt
Nirav
CEO
alt
Toby Hemmerling
COO
alt
Surinder Singh
Principal Technical Director
alt
Saurabh Chaudhary
Application Lead
alt
Megan Williams
HR Director
alt
Emily Lykins
Managing Director
alt
Ruben Oviedo
Principal Creative Director
alt
Amrinder Singh
Senior UI Developer
alt
Saras Arya
Technical Lead
alt
Prasenjit Paul
Senior Application Architect
alt
Srittam Mishra
Technical Lead
alt
Amit Mundra
Technical Lead
alt
Maninder Singh
UI Developer
alt
Aishwarya Ganeshan
Creative Director
alt
Deepanshu Mishra
APP Developer
alt
Akash Jagga
UI Developer
alt
Aditi Khandelwal
UX Designer
alt
Haley Bengston
UX Researcher
alt
Viney Bishnoi
UI Developer
alt
Khushboo Sharma
QA Lead
alt
Md Sharif
QA Engineer
alt
Laura Bousman
UX Designer
alt
Katie Smith
UX Researcher
alt
Bhupinder Singh
UI Developer
alt
Brinda Khandelwal
UX Designer
alt
Shree Narayan Jha
QA Lead
alt
Anar Babashov
UI Developer
alt
Priti Rani
HR Coordinator
alt
Paul Smillie
Managing Director
alt
Yogesh Jagdale
Senior UI Developer
alt
Mahesh Kumar
Recruiter
alt
Nikhil Tongya
UI Developer
alt
Pallavi Pardeshi
Executive English Coach
alt
Vipul Mantri
UI Developer
alt
Ekta Sethi
QA Analyst
alt
Divya Nashine
Recruiting Lead
alt
Rizwan Shariff
UX Designer
alt
Rajat Bajwa
UI Developer
alt
Arun Kumar
UX Designer
alt
Rahul Taneja
QA Analyst
alt
Puneet Bindal
APP Developer
alt
Ekansh Kothiyal
Senior UI Developer
alt
Debabrata Sen
UI Developer
alt
Varsha Gurjar
QA Analyst
alt
Teonna Dyer-Johnson
Managing Director
alt
Laurel Quinby
Project Manager
alt
Artur Tsal
UI Developer
alt
Phillip Fry
Copywriter
alt
Baron Swainson
UX Researcher
alt
Borislav Krastev
UI Developer
alt
Roman Hamid
UX Designer
alt
Yashika Dawar
QA Lead
alt
Elsa Wu
UX Designer
alt
Akansha Gupta
UX Researcher
alt
Valentyn Tishchenko
UI Developer
alt
Aditi Gore
UX Designer
alt
Matthew Bass
Optimization Director
alt
Krystal Gordon
HR Generalist
alt
Fotis Merakos
Project Manager
alt
Snehlata Sharma
QA Analyst
alt
Olha Vladova
UI Developer
alt
Rahul V Reghu
UX Designer
alt
Ninad Sree Bhat
Graphic Designer
alt
Michael Weller
Senior UX Designer
alt
Jayraj Kachariya
UI Developer
alt
Shalini Somashekar
QA Analyst
alt
Mohit Arora
Senior UI Developer
alt
Matthew Smith
Project Manager
alt
Wasi Abid Rizvi
UI Developer
alt
Soha Shewale
Senior UX Designer
alt
Kavita Patil
QA Analyst
alt
Jonathan Belliveau
Marketing Manager
alt
Kumari Ankita
QA Analyst
alt
Joseph Rubino
UI Developer
alt
Ishan Deshmukh
UX Designer
alt
Shubham Soneja
QA Analyst

Where thought partnership meets delivery

Scalability

Expand or contract your team with 30 days’ notice — at any time.

Expertise

Access designers, devs, and supporting QAs & PMs with knowledge across platforms.

Process

We know what works and what doesn’t. We are flexible to adapt to your brand’s style.

Learnings

Industry-specific learnings from years of quantitative & qualitative CRO testing

Direction

Industry-leading Creative Directors and Anatta Executives at the helm

Join the team

Ready to add fuel to the fire of some of the fastest-growing sustainable DTC brands in the world? You may be a good fit for Anatta.