We focus on quality over quantity while delivering exceptional results.

We’ve helped over 100 brands become industry and market leaders in a fraction of the time.

We’ve helped build over 100+ fast growing health & wellness online brands and help convert more than $1 billion in sales.

principles distilled from over a decade of engagements with over 100 fast-growing eCommerce brands

01
Performance matters as much as brand experience.

Flow and speed are as important as look and feel in the eCommerce customer journey.

02
Redesigns or replatforms are options, not givens.

Jumping into a redesign or re-platform in order to solve your growth challenges isn’t a strategy – they’re knee-jerk responses to more basic issues.

03
It’s supposed to look good everywhere.

What device the customer uses is not relevant–a seamless experience across devices is critical.

04
You don’t beat them by being like them.

You win when you emphasize why and how you’re different through brand, product and purpose.

05
Your customer is the stakeholder, not your business.

It’s always about your customer, not you. When you fully get that, you create value for everyone.

06
Tell a story, not the whole story.

Tell customers what you stand for, not everything you stand for. Over time, they will learn the whole story.

07
Test a hypothesis, don’t test everything.

Only test what you believe to add value to the customer journey. Testing everything wastes time and money.

meet the team

We need a quick couple lines here about the diversity of the team and how the diversity of skill sets cross-polinates projects.

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Nirav Sheth
CEO
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Toby Hemmerling
COO
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Surinder Singh
SVP, Engineering
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Victor Bejar
Creative & UX Director
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Saurabh Chaudhary
Application Lead
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Megan Williams
Director of HR
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Aishwarya Ganeshan
UX Designer
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Katie Smith
UX Designer
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Brinda Khandelwal
UX Designer
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Maninder Singh
Senior UI Developer
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Saras Arya
UI Architect
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Jon Vande Werken
Lead UX Designer
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Kalina Garcia
Executive Assistant
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Bhupinder Singh
UI Developer
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Laura Bousman
UX Designer
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Laxmi Barpete
APP Developer
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Mahesh Kumar
HR
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Carolyn Lazarovici
UX Designer
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Mridul Aggarwal
APP Developer
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Nishant Sethi
Executive Assistant
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Priti Rani
HR Manager
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Akash Jagga
UI Developer
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Subrashis Das
APP Developer
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Aditi Khandelwal
UX Designer
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Viney Bishnoi
UI Developer
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Deepanshu Mishra
APP Developer
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Emily Lykins
Project Manager
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Himanshu Satija
UI Developer
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Amrinder Singh
Senior UI Developer
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Poshika Singh
UX Designer
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Prasenjit Paul
Senior Application Architect
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Jackie Tremblay
QA Analyst
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Subhrajit Chowdhury
UX Designer
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Srittam Mishra
UI Developer
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Shree Narayan Jha
QA Analyst
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Anar Babashov
UI Developer
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Aziz Hoque
Project Manager

join the team

We do what we do so that there are more purpose-driven brands in the world that are sustainable in their products, social in their mission and ethical in their business practices.