Anatta has helped 100+ sustainable DTC brands become market leaders.

Success is never achieved overnight. Anatta partnerships are formed over quarters and years, not weeks or one-off engagements.

Our proudest achievements have always been the result of collaboration, shared vision, and common goals. That’s why we’re grateful every day to support ethical brands who truly inspire us.

committed to sustainable brands

Anatta is highly selective in our partnerships. We focus on sustainable companies  creating products that are better for people and our planet. Everyone wins when they succeed—our mission is to maximize their reach and impact. 

the principles that inform our work

01
We’re not afraid to tell it like we see it.

We believe it’s ok to have an opinion—and share it.

02
It’s about your customer, not you.

Putting your customer first is the best way to add value and help you scale.

03
Performance matters as much as brand experience.

Flow and speed are as important as look and feel in the eCommerce customer journey.

04
Redesigns or replatforms are options, not givens.

Jumping into a redesign or re-platform to solve your growth challenges isn’t a strategy — it’s a knee-jerk response to more basic issues.

05
It’s supposed to look good everywhere.

What device the customer uses is not relevant. A seamless experience across every device is fundamental.

06
You don’t beat them by being like them.

You win when you emphasize why and how you’re different through product.

07
Tell a story, not the whole story

Tell customers what you stand for, not everything you stand for. Clarity is more powerful than showing every detail.

08
Test a hypothesis, don’t test everything.

Only test what you believe will add value to the customer journey. Testing everything wastes time and money.

meet Anatta

Anatta is the digital product team behind a hundred brands. We cultivate creativity by hiring people with deep experience across diverse industries, backgrounds, and countries. Our breadth helps us deliver extraordinary results for our mission-driven clients — and makes Anatta an inspiring place to work.

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Nirav
CEO
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Toby Hemmerling
COO
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Surinder Singh
SVP, Engineering
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Victor Bejar
Creative & UX Director
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Saurabh Chaudhary
Application Lead
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Megan Williams
HR Manager
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Ruben Oviedo
Principal Creative Director
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Jon Vande Werken
Creative Director
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Amrinder Singh
Senior UI Developer
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Maninder Singh
Senior UI Developer
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Saras Arya
UI Architect / Technical Lead
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Prasenjit Paul
Senior Application Architect
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Mridul Aggarwal
APP Developer
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Subhrashis Das
APP Developer
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Laxmi Barpete
APP Developer
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Deepanshu Mishra
APP Developer
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Srittam Mishra
UI Developer
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Suman Raj
Senior UI Developer
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Amit Mundra
UI Developer
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Akash Jagga
UI Developer
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Aditi Khandelwal
UX Designer
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Haley Bengston
UX Designer
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Viney Bishnoi
UI Developer
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Khushboo Sharma
QA Engineer
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Md Sharif
QA Engineer
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Emily Lykins
Project Manager
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Laura Bousman
UX Designer
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Kalina Garcia
Executive Assistant
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Katie Smith
UX Designer
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Bhupinder Singh
UI Developer
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Subhrajit Chowdhury
UX Designer
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Brinda Khandelwal
UX Designer
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Shree Narayan Jha
QA Analyst
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Aishwarya Ganeshan
UX Designer
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Anar Babashov
UI Developer
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Aziz Hoque
Project Manager
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Marissa Felitto
UX Designer
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Sam Wade
Project Manager
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Gurupriyan Ankarath
UX Designer
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Arun Kumar
UI Developer
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Nishant Sethi
Executive Assistant
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Priti Rani
HR Coordinator
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Mohammed Farhan
Senior Recruiter
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Paul Smillie
Project Manager
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Yogesh Jagdale
UI Developer
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Mahesh Kumar
Recruiter
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Nikhil Tongya
UI Developer
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Pallavi Pardeshi
Communications Coach
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Mike Henderson
UX Designer
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Shahid Islam
UI Developer
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Vipul Mantri
UI Developer
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Allison Tkachenko
UX Designer
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Umesh Mahatara
UI Developer
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Gabe Webb
Project Manager
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Ekta Sethi
QA Engineer
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Jaming Ring
UI Developer

where thought partnership meets delivery

Scalability

Expand or contract your team with 30 days’ notice — at any time.

Expertise

Access designers, devs, and supporting QAs & PMs with knowledge across platforms.

Process

We know what works and what doesn’t. We are flexible to adapt to your brand’s style.

Learnings

Industry-specific learnings from years of quantitative & qualitative CRO testing

Direction

Industry-leading Creative Directors and Anatta Executives at the helm

join the team

Ready to add fuel to the fire of some of the fastest-growing sustainable DTC brands in the world? You may be a good fit for Anatta.

USA

Austin

8106 Hickory Creek Drive Austin TX 78735
USA

Charleston

22 West Edge St Suite 410 Charleston, SC 29403
INDIA

Bangalore

# 247, 3rd floor, Vijaya Towers, 17th Cross Road, opp. FBB Store, 6th Sector, HSR Layout, Bengaluru, Karnataka 560102