Anatta has helped 100+ DTC brands become market leaders.

Success is never achieved overnight. Anatta partnerships are formed over quarters and years, not weeks or one-off engagements.

Our proudest achievements have always been the result of collaboration, shared vision, and common goals. That’s why we’re grateful every day to support the brands who truly inspire us.

committed to great brands

Anatta is highly selective in our partnerships. We focus on great companies creating products that are better for people and our planet. Everyone wins when they succeed—our mission is to maximize their reach and impact. 

the principles that inform our work

01

We’re not afraid to tell it like we see it.

We believe it’s ok to have an opinion—and share it.

02

It’s about your customer, not you.

Putting your customer first is the best way to add value and help you scale.

03

Performance matters as much as brand experience.

Flow and speed are as important as look and feel in the eCommerce customer journey.

04

Redesigns or replatforms are options, not givens.

Jumping into a redesign or re-platform to solve your growth challenges isn’t a strategy — it’s a knee-jerk response to more basic issues.

05

It’s supposed to look good everywhere.

What device the customer uses is not relevant. A seamless experience across every device is fundamental.

06

You don’t beat them by being like them.

You win when you emphasize why and how you’re different through product.

07

Tell a story, not the whole story

Tell customers what you stand for, not everything you stand for. Clarity is more powerful than showing every detail.

08

Test a hypothesis, don’t test everything.

Only test what you believe will add value to the customer journey. Testing everything wastes time and money.

meet Anatta

Anatta is the digital product team behind a hundred brands. We cultivate creativity by hiring people with deep experience across diverse industries, backgrounds, and countries. Our breadth helps us deliver extraordinary results for our mission-driven clients — and makes Anatta an inspiring place to work.

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Nirav
CEO
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Toby Hemmerling
COO
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Surinder Singh
Principal Technical Director
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Saurabh Chaudhary
Application Lead
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Megan Williams
HR Director
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Emily Lykins
Managing Director
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Ruben Oviedo
Principal Creative Director
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Jon Vande Werken
Creative Director
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Amrinder Singh
Senior UI Developer
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Saras Arya
Technical Lead
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Prasenjit Paul
Senior Application Architect
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Srittam Mishra
Technical Lead
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Amit Mundra
Technical Lead
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Maninder Singh
UI Developer
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Aishwarya Ganeshan
Creative Director
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Laxmi Barpete
APP Developer
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Deepanshu Mishra
APP Developer
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Akash Jagga
UI Developer
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Aditi Khandelwal
UX Designer
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Haley Bengston
UX Researcher
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Viney Bishnoi
UI Developer
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Khushboo Sharma
QA Analyst
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Md Sharif
QA Engineer
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Laura Bousman
UX Designer
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Katie Smith
UX Researcher
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Bhupinder Singh
UI Developer
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Subhrajit Chowdhury
UX Designer
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Brinda Khandelwal
UX Designer
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Shree Narayan Jha
QA Lead
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Anar Babashov
UI Developer
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Priti Rani
HR Coordinator
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Paul Smillie
Managing Director
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Yogesh Jagdale
Senior UI Developer
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Mahesh Kumar
Recruiter
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Nikhil Tongya
UI Developer
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Pallavi Pardeshi
Executive English Coach
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Vipul Mantri
UI Developer
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Umesh Mahatara
UI Developer
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Ekta Sethi
QA Analyst
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Divya Nashine
Recruiting Lead
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Rizwan Shariff
UX Designer
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Rajat Bajwa
UI Developer
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Ravi Bhatt
UX Designer
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Arun Kumar
UX Designer
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Rahul Taneja
QA Analyst
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Puneet Bindal
APP Developer
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Ekansh Kothiyal
Senior UI Developer
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Basude Vinayak
UI Developer
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Debabrata Sen
UI Developer
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Kiran Acharya
Junior UI Developer
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Andrea Zavala
UX Researcher
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Varsha Gurjar
QA Analyst
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Teonna Dyer-Johnson
Managing Director
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Laurel Quinby
Project Manager
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Priyanshi
UI Developer
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Gurvinder Singh
UI Developer
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Artur Tsal
UI Developer
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Phillip Fry
Copywriter
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Swabhi Papneja
QA Analyst
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Baron Swainson
UX Researcher
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Borislav Krastev
UI Developer
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Roman Hamid
UX Designer
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Yashika Dawar
QA Lead
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Prashant Mishra
QA Analyst
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Elsa Wu
UX Designer
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Akansha Gupta
UX Researcher
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Romil Seth
UX Designer
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Basude Vinayak
UI Developer
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Valentyn Tishchenko
UI Developer

where thought partnership meets delivery

Scalability

Expand or contract your team with 30 days’ notice — at any time.

Expertise

Access designers, devs, and supporting QAs & PMs with knowledge across platforms.

Process

We know what works and what doesn’t. We are flexible to adapt to your brand’s style.

Learnings

Industry-specific learnings from years of quantitative & qualitative CRO testing

Direction

Industry-leading Creative Directors and Anatta Executives at the helm

join the team

Ready to add fuel to the fire of some of the fastest-growing sustainable DTC brands in the world? You may be a good fit for Anatta.