Insights

Take a second to think about how often you save memes, websites, or social posts on your phone and computer. Bookmarking your favorite posts and sites and putting them into folders of different categories allows you quickly find, access, and share that content later. In eCommerce, thoughtful product taxonomy is sort of like bookmarks —…More

Back in 2019, I was a big advocate for headless architecture. But not anymore. Here’s the thing: Moving to a headless architecture is not going to up-level your tech stack; it’s going parallel to it. In fact, most eCommerce stores would see little benefit from a headless solution. When I gave a presentation called “Confessions of a…More

According to Adobe, 2022’s Black Friday + Cyber Monday online sales surpassed over 20 billion — and that was just in the U.S. alone. So, it should be no surprise that brands execute a “code freeze” during and throughout the holiday season. Code freezes exist to ensure that no bugs—big or small—usurp your sales during high-traffic periods.…More

Providing your customers with excellent customer service shouldn’t be an afterthought. So let me be crystal clear: customer service is not about the number of tickets closed. Or the number of tickets received. Customer service is an acquisition channel. It’s a way to grow the LTV of your customers significantly, and a powerful tool to…More

I’m bullish on launching your brand internationally. I couldn’t say that in 2021, and I was staunchly bearish in 2017. But now? And for the foreseeable future? There is a significant opportunity for eCommerce brands to go international. Just how big is that opportunity? Let’s find out. Global eCommerce sales are forecasted to grow by…More