Case Study

The Clean Program


Customer Retention


Availability throughout a complete supply chain and warehouse overhaul


New York Times Best-Selling Books

The Clean Program is an easy-to-use doctor-designed detox cleanse that combines smoothies, meals, and supplements into a simple daily routine. The Clean Program has released three New York Times best-selling books.
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Anatta gets that a website is not only about technology. It’s about making business happen. So many decisions at other agencies revolve around platforms and projects. Anatta approaches it as ‘how will this affect my business’ and ‘how will it get me results.’

Dhru Purohit, Former Clean CEO

Our Work

From 2010 to 2014, Anatta helped the Clean Program:

  • Transition their multi-million ecommerce site from Shopify to Magento.
  • Re-architect their infrastructure to an Enterprise ready eCommerce solution.
  • Transition their ecommerce infrastructure and operations from a team of freelance designers and developers to full management under Anatta.
  • Manage daily operations without developer assistance.
  • Build a responsive store design that matched their brand aesthetic.
  • Create a custom customer service workflow ensuring customer retention.
  • Develop and built a custom “genius bar” Wellness Coach booking appointment app.
  • Transition to an internally hired team of designers and developers to decrease operational costs.
  • Today, Clean is able to release new products with ease, develop marketing plans with their website and their Mailchimp marketing lists, and manage full operations completely independent of Anatta.
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