Engineering &
Replatforming

Growth &
Optimization

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Solutions

Engineering & Replatforming

System ReplatformMove off a legacy platform without losing revenue, data, or system parity.

IntegrationsConnect ERP, OMS, and CRM so the whole stack behaves like one system.

Enterprise Shopify DevelopmentCustom Shopify Plus builds engineered for scale, speed, and uptime.

Composable CommerceModular, headless architecture you can change without a full rebuild.

Dollar Shave Club

How Dollar Shave Club replatformed without downtime

Growth & Optimization

Subscription & Retention ExperiencesRaise repeat purchase rate and MRR with retention engineering.

eCommerce Funnel EngineeringRebuild the path to purchase around measured conversion lift.

Omnichannel CommerceOne inventory and one customer record across every channel you sell on.

Market ExpansionLaunch new regions with localized pricing, tax, and fulfillment.

How AG1 lifted retention 31% YoY

See all 12 solutions Talk to an architect

Modernize & Unify Your Commerce Technology

System ReplatformMove off a legacy platform without losing revenue, data, or system parity.

IntegrationsConnect ERP, OMS, and CRM so the whole stack behaves like one system.

Technology Stack: Selection, Evaluation, ConsolidationVet the right SaaS partners, or cut sprawl to measurably lower TCO.

Dollar Shave Club

Grow like DSC?Contact us

Future-Proof Your Store

Enterprise Shopify DevelopmentCustom Shopify Plus builds engineered for scale, speed, and uptime.

Technology Adoption & Change StrategyLand new technology with stakeholder buy-in and teams ready to use it.

Composable CommerceModular, headless architecture you can change without a full rebuild.

How Vuori built a VIP portal for 80,000+ customers

Looking for a solution not listed? Get in touch with us—we can help.

Sell Everywhere

Omnichannel CommerceOne inventory and one customer record across every channel you sell on.

Market ExpansionLaunch new regions with localized pricing, tax, and fulfillment.

Accessibility + Compliance StandardsExperiences designed to meet ADA requirements from the start, not after.

Grow like Vuori?Contact us

Acquire & Retain Valuable Customers

eCommerce Funnel EngineeringRebuild the path to purchase around measured conversion lift.

Subscription & Retention ExperiencesRaise repeat purchase rate and MRR with retention engineering.

CRO & ExperimentationTest against what customers in your vertical already expect.

How AG1 managed subscriptions

Looking for a solution not listed? Get in touch with us—we can help.

Success StoriesEnterprise Shopify builds and the numbers each one moved.Shopify Platinum PartnerThe top tier of Shopify's partner program, and what it asks for.

Meet the TeamThe engineers, designers, and strategists behind the work.CareersOpen roles for people who want to build at this scale.

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Author

Jacob Pomplun

Chief Executive Officer, Anatta

Connect on LinkedIn

Jake Pomplun is CEO of Anatta, where he focuses on how enterprise brands evaluate and select a Shopify partner — the buying process, agency-selection criteria, and Anatta’s category-defining work on the Agentic Operating System. Jake is bylined on several of Anatta’s recent guides, including “How to Choose the Right Shopify Agency” and the eight principles of successful replatforming.

9 articles by Jacob Pomplun

Six framework stages read left to right: crawlability, entity structure, extraction and synthesis, verifiable facts, honest limitations, duplicate signals

September 7, 2026

AI Search Optimization: A Practitioner's Framework

Jake Pomplun

Chief Executive Officer

A timeline showing AEO's 2017-2018 origin in featured snippets and voice search, GEO's 2023 academic origin, converging into one practice today

September 7, 2026

Answer Engine Optimization vs. GEO: Is There Actually a Difference?

Jake Pomplun

Chief Executive Officer

Seven numbered tactics stacked in order: crawlability, one frozen definition, accurate schema, llms.txt, sourced facts, honest limitations, hub-and-spoke

September 7, 2026

Generative Engine Optimization: We Ran Our Own GEO Strategy — Here's What Actually Worked

Jake Pomplun

Chief Executive Officer

Agentic commerce facing outward to the customer, compared with an agentic operating system facing inward across sales, delivery, and support

July 22, 2026

Agentic Operating System vs. Agentic Commerce

Jake Pomplun

Chief Executive Officer

AI agent, copilot, and agentic operating system plotted by scope, inside the agentic AI umbrella

July 20, 2026

Agentic Operating System vs. AI Agents vs. Copilots

Jake Pomplun

Chief Executive Officer

True Botanicals product photography from the redesign Anatta delivered

July 18, 2026

Redesign or CRO? How to Know Which One Your Business Actually Needs

Jacob Pomplun

Chief Executive Officer

Grove Collaborative storefront imagery from their Shopify migration

July 17, 2026

The 8 Principles That Separate a Successful Replatform From an Expensive One

Jacob Pomplun

Chief Executive Officer

AG1 storefront screens built on Shopify Plus

July 15, 2026

Shopify vs. Shopify Plus vs. Shopify Enterprise: When Is It Actually Time to Upgrade?

Jacob Pomplun

Chief Executive Officer

Three colleagues reviewing a Shopify storefront together on laptops

July 13, 2026

How to Choose the Right Shopify Agency: A Merchant's Evaluation Framework

Jacob Pomplun

Chief Executive Officer