Digital Product Teams

No brand is built alone, or in one quarter. But the team or workflow you had during your start-up phase may not be what you need to scale today. The right Digital Product Team and management style makes the difference between a reliable roadmap that helps you scale, and your brand staying exactly where you are right now. Anatta’s articles about Digital Product Teams explore strategies for productive cross-collaboration, how to benefit from agile team management, and all the best ways to empower your team. Having partnered with numerous product teams in our 14+ years in eCommerce, our articles provide a close-up view of what actually works.
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    Hiring is one of the hardest challenges businesses face while trying to scale. You must first prioritize the right positions, then get the word out about the open role. Then it’s time to select the strongest candidates to interview, conduct those interviews, and finally hire the right person. Then you hope those selected team members…More

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    Let’s discuss how to maximize velocity and cycle time with a digital product team. The very short answer is: put together a good team, make sure that team has shared alignment on output goals, and then remove any unnecessary obstacles from their path.  But let’s take this a little deeper. On This Page: show Definitions…More

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    The world of eCommerce is constantly evolving. So, successful eCommerce leaders must be able to adapt and innovate to stay ahead of the game. And while there is no one-size-fits-all formula for success, certain habits and traits are consistently found in highly successful leaders. Anatta has spent over a decade partnering with eCommerce teams of…More

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    What do you want to integrate between your eCommerce store and your fulfillment provider or warehouse? How you fulfill your orders between your eCommerce store and your customer can be done several ways. Startup eCommerce stores might choose to fulfill the orders themselves until order volume gets too high. Small business eCommerce stores tend to…More

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