In DTC eCommerce, site speed equals user experience. Discover how to fix your site speed issues, analyze your site speed, and more.

How to Improve eCommerce Site Speed for Maximum Performance

The decision to go headless or not is a big a question for many eCommerce brands. But what are the benefits of headless commerce? And when does headless create more challenges than solutions?

The Pros & Cons of Headless Commerce for Mid-Market DTC Brands

Although there are several content management platforms and tools available, the biggest decision your brand can make is the one between a headless CMS and a traditional CMS.

Headless vs. Traditional CMS: Pros & Cons with Definitions

Replatforming is a big decision. For an established eCommerce store, there are many factors to consider that you need to get right.&nbsp; We created this eCommerce replatforming checklist to help your team ensure you don’t miss any crucial steps.&nbsp; Let’s dive in. To access the free eCommerce replatforming checklist, here’s a free one you can<a class="more-link" href="https://blog.anatta.io/2023/07/26/replatforming-checklist/">Continue reading &#8220;eCommerce Replatforming Checklist (w/ Free Template)&#8221;</a>

eCommerce Replatforming Checklist (w/ Free Template)

Headless commerce gives DTC businesses increased control over and promises to &#8220;future-proof&#8221; their online stores. However, its reliance on APIs and custom integrations requires substantial developer resources, making it potentially problematic for mid-market DTC brands.

What is Headless Commerce? A Helpful Guide for DTC Brands in 2025

In this comprehensive guide, we&#8217;ll explore the various elements of an eCommerce tech stack, how to build the best one for your business, and common tech pitfalls to avoid.

The Ultimate Guide to Building the Best DTC eCommerce Tech Stack

Moving to a headless architecture is not going to level-up your tech stack; it&#8217;s going to parallel it. In fact, most eCommerce stores would see little benefit from a headless solution.

Most eCommerce Brands Don’t Need to Go Headless (Should You?)

Shopify vs Squarespace: if you want to build a website and online store, which platform do you choose? At Anatta, we&#8217;ve spent 14+ years working with some of the most iconic brands in eCommerce including Rothys, Athletic Greens, and True Botanicals. When it comes to website building, we’ve seen it all. In this article, we’ll<a class="more-link" href="https://blog.anatta.io/2022/06/16/shopify-vs-squarespace-which-platform-is-better-for-ecommerce/">Continue reading &#8220;Shopify vs Squarespace: Which Platform is Better for eCommerce?&#8221;</a>

Shopify vs Squarespace: Which Platform is Better for eCommerce?

Which one is better: Shopify vs WooCommerce? Shopify and WooCommerce are two giants when it comes to eCommerce platforms, but which one is the better pick for your brand? That&#8217;s what we&#8217;re here to discuss. If you want to compare multiple different enterprise-level eCommerce platforms, you can find that blog here. This blog specifically focuses<a class="more-link" href="https://blog.anatta.io/2022/05/09/woocommerce-vs-shopify/">Continue reading &#8220;WooCommerce vs Shopify: Which Platform Is Better?&#8221;</a>

WooCommerce vs Shopify: Which Platform Is Better?

Need a new enterprise e-commerce platform for your business? Check out the best enterprise-level e-commerce platforms in 2022 here!

What’s the Best Enterprise-Level eCommerce Platform in 2022?

Magento and Shopify are two of the most popular eCommerce platforms in the world. But here’s why Shopify is likely best for your Enterprise eCommerce business.

Magento vs. Shopify: Which Is Best for Enterprise eCommerce?

Not sure what platform is ideal for your ecommerce business: Shopify or Volusion? This blog post will compare them to help you make a decision.

Volusion vs Shopify: What’s The Difference & Which Is Best?

Finding it hard to choose between BigCommerce and Shopify? Here are the details you need to make an educated decision.

BigCommerce vs Shopify: The Pros & Cons of Each

For eCommerce sellers, marketplaces can seem appealing on the surface. Marketplaces are low maintenance. You don’t have to design a website or create a checkout flow. There’s less to build and manage, so that you can simply upload your product information and start selling. Not to mention, marketplaces sometimes offer an element of discoverability.&nbsp; But<a class="more-link" href="https://blog.anatta.io/2021/05/27/marketplace-vs-own-website/">Continue reading &#8220;Marketplace vs. Own Website: An eCommerce Crisis&#8221;</a>

Marketplace vs. Own Website: An eCommerce Crisis

Currently in eCommerce, there are three popular forms of architecture: Monolithic, microservices, and modular. Many companies wonder which architecture is right for their business. In this article, we’ll define these three forms of architecture, and explore which businesses should consider using each type. Let’s dive in. Monolithic versus microservices Monolithic architecture The two most common<a class="more-link" href="https://blog.anatta.io/2021/05/12/modular-architecture/">Continue reading &#8220;Modular vs. Monolithic vs. Microservices Architectures: CRO&#8221;</a>

Modular vs. Monolithic vs. Microservices Architectures: CRO

Recently we helped one of our eCommerce clients significantly improve their site speed and performance. One of the main tools we used to achieve our shared success was Google Lighthouse. In this article, I&#8217;ll break down how to use Google Lighthouse to improve your website speed. Let&#8217;s start with the basics. What is Google Lighthouse?<a class="more-link" href="https://blog.anatta.io/2021/04/27/google-lighthouse/">Continue reading &#8220;How To Use Lighthouse to Improve Website Speed&#8221;</a>

How To Use Lighthouse to Improve Website Speed

What are the pros and cons of using a progressive web app vs. a native app for your eCommerce store? That’s what we’ll explore in today’s article. But first, let’s start with some definitions. Definition: progressive web app and native app A progressive web app (PWA) is a web-based application that is accessed using a<a class="more-link" href="https://blog.anatta.io/2021/03/26/pwa-vs-native/">Continue reading &#8220;PWA vs. Native Pros And Cons: 2022 Web App Analysis&#8221;</a>

PWA vs. Native Pros And Cons: 2022 Web App Analysis

The global market for online retail is expected to reach $6.54 trillion by 2022. Shopify and Magento have spearheaded a lot of this growth over the years, providing a uniform standard for digital commerce. They made selling online accessible to enterprise, digitally native brands, and mom-and-pop shops alike. As a result, almost 50% of all<a class="more-link" href="https://blog.anatta.io/2020/12/04/4-leaders-in-modular-ecommerce-architecture/">Continue reading &#8220;4 Leaders In Modular eCommerce Platform Architecture&#8221;</a>

4 Leaders In Modular eCommerce Platform Architecture

Digitally native vertical brands play a massive role in the internet-driven global marketplace. With over 2 billion people shopping online already, the eCommerce market will surpass $4.11 trillion in 2023. That&#8217;s bigger than the GDP of every nation on the planet except for the US and China, respectively. Online, the boundary between individuals and products<a class="more-link" href="https://blog.anatta.io/2020/11/12/4-challenges-all-standout-digitally-native-brands-are-facing/">Continue reading &#8220;4 Challenges Digitally Native Vertical Brands Must Overcome for Success&#8221;</a>

4 Challenges Digitally Native Vertical Brands Must Overcome for Success

What you need to ask any web design and development agency before you hire them to be effective.

12 Questions to Ask Before Hiring a DTC eCommerce Development Agency

You&#8217;ve heard about headless eCommerce. The big guys are all doing it.  But is it just a tech luxury, or will headless measurably grow your bottom line? How does it work? What&#8217;s the real upside? Downside? Does headless make sense for you? Will it replace traditional architecture? You don&#8217;t need to be a coder to<a class="more-link" href="https://blog.anatta.io/2020/07/01/why-headless-is-the-future-of-ecommerce-now/">Continue reading &#8220;Headless Architecture: The Future of eCommerce&#8221;</a>

Headless Architecture: The Future of eCommerce

If any page on your site takes more than 3 seconds to load, 53% of mobile visitors will leave. That’s over half of your (increasingly expensive) traffic. Gone before they see a single pixel. Having the fastest possible site speed is no longer a nice-to-have. Nowadays, it’s a basic consumer expectation. Amazon calculated that a<a class="more-link" href="https://blog.anatta.io/2020/06/01/solve-your-speed-problem-with-this-ecommerce-architecture/">Continue reading &#8220;How eCommerce Website Architecture Affects Speed&#8221;</a>

How eCommerce Website Architecture Affects Speed

90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,<a class="more-link" href="https://blog.anatta.io/2018/05/16/it-doesnt-matter-what-ecommerce-platform-you-use-2/">Continue reading &#8220;eCommerce Platforms: Why You Probably Shouldn&#8217;t Replatform&#8221;</a>

eCommerce Platforms: Why You Probably Shouldn’t Replatform

No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications&nbsp;allow your eCommerce site to harness the best of current browser capabilities and<a class="more-link" href="https://blog.anatta.io/2018/05/08/dont-wait-for-your-ecommerce-platform-to-offer-progressive-web-apps-2/">Continue reading &#8220;Replatforming for PWAs: Is It Worth It?&#8221;</a>

Replatforming for PWAs: Is It Worth It?

Since July 2018, Google is prioritizing page speed as a top factor in mobile search rankings. Whether you like it or not, this will have a major effect (positive or negative) on your business. The bottom line, if your eCommerce store does not provide a “Google acceptable” response time, your search engine rankings will drastically<a class="more-link" href="https://blog.anatta.io/2018/04/17/progressive-web-apps-your-solution-to-googles-new-page-speed-rules-2/">Continue reading &#8220;How Progressive Web Apps Can Help Your Page Speed&#8221;</a>

How Progressive Web Apps Can Help Your Page Speed

What do you want to look for when it comes to web hosting for your eCommerce site? There are hundreds of options to choose from. And everyone who’s had a website has an opinion. All the way from your accountant who says I just host with Bluehost or Godaddy (shocker!, it’s the cheapest one) to<a class="more-link" href="https://blog.anatta.io/2016/06/09/what-do-you-want-to-look-for-when-it-comes-to-web-hosting-for-your-ecommerce-site-2/">Continue reading &#8220;eCommerce Web Hosting: 5 Things to Look Out For&#8221;</a>

eCommerce Web Hosting: 5 Things to Look Out For

Every eCommerce brand needs a high-performing Tech Stack. Anatta’s eCommerce Tech Stack articles cover everything you’ve ever wanted to know about the backend elements of a successful eCommerce platform.

Not sure whether to stick with Shopify, transition to modular, or go headless? Each of our Tech Stack articles has one goal: to help you understand what tech's best for your eCommerce brand.