Take a second to think about how often you save memes, websites, or social posts on your phone and computer. Bookmarking your favorite posts and sites and putting them into folders of different categories allows you quickly find, access, and share that content later. In eCommerce, thoughtful product taxonomy is sort of like bookmarks —…More
For eCommerce businesses, Black Friday and Cyber Monday (BFCM) are two of the highest revenue-generating days of the year. And the 2022 holiday shopping season is expected to be even larger for eCommerce brands than in the past few years. Key Takeaway: BFCM and the holidays present an ample opportunity for your eCommerce brand –…More
It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More
eCommerce personalization is one of the most effective ways to give your users a positive shopping experience and keep them loyally coming back for years to come. Through personalization, brands can also stand out from the competition and increase conversions. Personalization is a strategy that all eCommerce brands can benefit from. In this article, we’ll…More
The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convince…More
