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Every site wants to optimize conversion rates… but what does that actually mean? And how do we do that? We dive into why most CRO tactics deliver low ROI, and how you can approach CRO more effectively. More
User Experience (UX)
eCommerce User Experience (or UX) is a user's entire experience on your website. Your website's UX impacts customer engagement, bounce rate, and of course, your conversion rate.
Want to multiply conversions? Optimize your sales funnel? Improve customer retention? You've come to the right place. Every UX post below is built on the insights of our Baymard-trained, NNG-certified UXers – and Anatta's deep eCommerce experience.
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In DTC eCommerce, a personal touch goes a long way. Dive into 15 different strategies your brand can take to personalize a user’s experience with your brand. More
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Thoughtful UX and UI design lead to more conversions and stronger customer loyalty in DTC eCommerce. But what exactly is the difference between UX and UI design? More
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BFCM and the holidays present an ample opportunity for your eCommerce brand – your brand could generate millions in revenue. You also have the chance to turn seasonal shoppers looking for Black Friday deals into long-time, repeat customers.More
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As an eCommerce store owner, abandoned carts can be a signal that parts of your brand’s user experience and checkout flow need reworking.More
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