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As an eCommerce store owner, abandoned carts can be a signal that parts of your brand’s user experience and checkout flow need reworking.More
User Experience (UX)
eCommerce User Experience (or UX) is a user's entire experience on your website. Your website's UX impacts customer engagement, bounce rate, and of course, your conversion rate.
Want to multiply conversions? Optimize your sales funnel? Improve customer retention? You've come to the right place. Every UX post below is built on the insights of our Baymard-trained, NNG-certified UXers – and Anatta's deep eCommerce experience.
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Product taxonomy is a crucial, conversion-impacting piece of your store’s user experience design. And, while organizing and categorizing products may sound simple enough, a user-friendly taxonomy structure can be challenging to pull off.More
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BFCM and the holidays present an ample opportunity for your eCommerce brand – your brand could generate millions in revenue. You also have the chance to turn seasonal shoppers looking for Black Friday deals into long-time, repeat customers.More
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It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More
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eCommerce personalization is one of the most effective ways to give your users a positive shopping experience and keep them loyally coming back for years to come. Through personalization, brands can also stand out from the competition and increase conversions. Personalization is a strategy that all eCommerce brands can benefit from. In this article, we’ll…More
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