eCommerce Strategy

eCommerce is constantly evolving. From consumer trends to new tech, your KPIs can change weekly or daily. Data-backed eComm strategies position you to scale now, and in the future. Our eCommerce strategy articles detail every way your brand can scale – as well as all their pros and cons. Leverage the diverse eCommerce experience of Anatta's 14-year history of scaling brands like Rothy's, Dollar Shave Club, and True Botanicals.
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    I’m bullish on launching your brand internationally. I couldn’t say that in 2021, and I was staunchly bearish in 2017. But now? And for the foreseeable future? There is a significant opportunity for eCommerce brands to go international. Just how big is that opportunity? Let’s find out. Global eCommerce sales are forecasted to grow by…More

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    I’ve been on a lot of calls with mid-market brands recently where the ask is: “How do I get our numbers up? CPCs and CPMs are getting out of reach, my team’s optimization tactics are not working, and I promised my investors a minimum of 50% YoY growth.” Here’s what’s happening on a macro level:…More

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    DTC eCommerce subscription programs have grown significantly over the past few years. When done correctly, a subscription offer can increase your customer’s LTV. They can help your brand build a loyal customer base. And, of course, they create an opportunity for monthly recurring revenue. Most valuable of all, a subscription offer allows your brand to…More

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    In the entrepreneurial world, recessions are commonly described as a “reshuffling.” Money — and whole markets — moves faster than usual. Businesses go under. New ones are born. Some teams contract. Others expand. All of it happens so fast. Impacted by COVID-19, over 100,000 businesses closed their doors for good in the first few months…More

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    Let’s discuss the most common digital product risks for eCommerce companies. These observations are based on years of experience working with eCommerce stores, from fledgling startups to industry-leading brands.  Some of these may sound familiar, but hopefully others will help you learn some of the unknown unknowns before these risks snowball into real problems. Let’s…More

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