For eCommerce sellers, marketplaces can seem appealing on the surface. Marketplaces are low maintenance. You don’t have to design a website or create a checkout flow. There’s less to build and manage, so that you can simply upload your product information and start selling. Not to mention, marketplaces sometimes offer an element of discoverability. But…More
One of the keys to fostering a fulfilling and productive work environment is by having clear core values that are taken seriously. In this article, I’ll break down Anatta’s core values, the their purpose within an eCommerce organization, and how to create and uphold them within your organization. Let’s dive in. On This Page: show…More
Currently in eCommerce, there are three popular forms of architecture: Monolithic, microservices, and modular. Many companies wonder which architecture is right for their business. In this article, we’ll define these three forms of architecture, and explore which businesses should consider using each type. Let’s dive in. On This Page: show Monolithic versus microservices The middleground:…More
It’s common in eCommerce for decision-makers to focus purely on numbers. Teams rely on rates and graphs, looking for ways to make numbers move continuously up and to the right. Numbers drive decisions, and establish goals. When these companies come to Anatta, most of the time they want to make more money, increase registrations, increase…More
Recently we helped one of our eCommerce clients significantly improve their site speed and performance. One of the main tools we used to achieve our shared success was Google Lighthouse. In this article, I’ll break down how to use Google Lighthouse to improve your website speed. Let’s start with the basics. On This Page: show…More
