About Surinder Singh

In DTC eCommerce, site speed equals user experience. Discover how to fix your site speed issues, analyze your site speed, and more. More

The decision to go headless or not is a big a question for many eCommerce brands. But what are the benefits of headless commerce? And when does headless create more challenges than solutions? More

Currently in eCommerce, there are three popular forms of architecture: Monolithic, microservices, and modular. Many companies wonder which architecture is right for their business. In this article, we’ll define these three forms of architecture, and explore which businesses should consider using each type. Let’s dive in. On This Page: show Monolithic versus microservices The middleground:…More

Recently we helped one of our eCommerce clients significantly improve their site speed and performance. One of the main tools we used to achieve our shared success was Google Lighthouse. In this article, I’ll break down how to use Google Lighthouse to improve your website speed. Let’s start with the basics. On This Page: show…More