At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “The #1 CRO Mistake And How to Avoid It.”
90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “It Doesn’t Matter What eCommerce Platform You Use”
No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps”
When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customersContinue reading “Performance Enhancements Strengthen Your eCommerce Brand”
Starting in July 2018, Google is prioritizing page speed as a top factor in mobile search rankings. Whether you like it or not, this will have a major effect (positive or negative) on your business. Bottom-line, if your eCommerce store does not provide a “Google acceptable” response time, your search engine rankings will drastically drop.Continue reading “Progressive Web Apps – Your Solution To Google’s New Page Speed Rules”
