CEO Interview: How DTC Brands Can Stay Competitive 2024

In business, as in life, sometimes the key to success is to just stay in the game. For many direct-to-consumer (DTC) brands, finding ways to stay competitive can be challenging. It takes grit, the latest tech, and fantastic products. 

That was the subject of a wide-ranging discussion that Anatta CEO Nirav Sheth had recently with DesignRush editor-in-chief Nikola Djuric.

Nirav and Nikola sat down to chat about everything DTC, including:

>> eCommerce trends coming up in 2024

>> New challenges facing DTC brands

>> A data-driven approach to efficiency

>> How to use tech to deliver long-term value

and so much more.

Scroll down for our favorite highlights, or click here for the full interview.

What Can AI Do for ECommerce?

AI is undoubtedly the big topic in tech, and DTC brands are jumping on the opportunity to stay competitive. 

But the ways that AI can be used may surprise you. In this interview, Nirav covers the basics, like content writing, and then he delves into a few other must-try ideas for DTC brands. 

However, Nirav also issues a warning to brands not to become too reliant on AI just yet, noting, “Trying to become too reliant on this tech will likely hinder your business more than accelerate its growth.”

How Can DTC Brands Best Implement Personalization?

Studies have repeatedly shown that customers crave more personalization in their online shopping experience.

Brands can find it tough to know the right way to implement personalization without blowing their tech budget or failing to meet customer expectations. 

Nirav and Nikola chat about a few ways to use personalization including advanced segmentation and advertising.

Wholesale and Omnichannel

Is time running out on the pure play DTC model? 

In the last segment of their conversation, Nirav and Nikola explore the changing business model of DTC and ways that successful eCommerce brands like Vuori are branching out by opening dozens of brick-and-mortar locations.

Nirav also discusses how some incumbent brands traditionally situated in the wholesale market have begun experimenting with their own eCommerce migration, demonstrating just how quickly the field can change in eCommerce.

To help add some extra clarity, Nirav suggests three possible distribution channels pure-play DTC brands should consider exploring if they want to stay competitive in 2024.

We loved sitting down with Nikola and the team at DesignRush to chat about eCommerce and the future of DTC. Want to learn even more about how to ensure your business stays competitive? Click here for the full interview.

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    Nirav Sheth
  • Nirav is the CEO and founder of Anatta. Nirav received his engineering degree in 2006 from George Washington University. Prior to Anatta, he served as founder of Dharmaboost, a software company working with Cisco Systems, Hewlett Packard, and New Leaf Paper. He is also cofounder of Upscribe, a next-level subscription software for fast growing eCommerce brands.