eCommerce subscription churn can be challenging to both pinpoint, and reduce. To help your brand build and optimize a subscription program that’s actually worth your time and resources, let’s take a look at what subscription churn involves and ways you can reduce it. More
It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More
Shopify vs Squarespace: if you want to build a website and online store, which platform do you choose? At Anatta, we’ve spent 14+ years working with some of the most iconic brands in eCommerce including Rothys, Athletic Greens, and True Botanicals. When it comes to website building, we’ve seen it all. In this article, we’ll…More
The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convince…More
On This Page: show Why Is UX Design Important for Increasing Your Bottom Line? What is UX Design? Why is UX Design Important? How does UX impact your bottom line? Why User Experience Matters in eCommerce UX vs UI Conclusion About Anatta Sources Why Is UX Design Important for Increasing Your Bottom Line? While UX…More
