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Many brands tend to rinse and repeat an A/B testing strategy that fails to see the bigger picture. With growth hacks, you may see small gains today, but you’re sacrificing an opportunity for long-term growth.More

eCommerce subscription churn can be challenging to both pinpoint, and reduce. To help your brand build and optimize a subscription program that’s actually worth your time and resources, let’s take a look at what subscription churn involves and ways you can reduce it. More

It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More

Shopify vs Squarespace: if you want to build a website and online store, which platform do you choose? At Anatta, we’ve spent 14+ years working with some of the most iconic brands in eCommerce including Rothys, Athletic Greens, and True Botanicals. When it comes to website building, we’ve seen it all. In this article, we’ll…More

The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convince…More