After replatforming from Spree to Shopify, Mack Weldon struggled to find the right digital team to maintain their eCommerce site.
They worked with freelancers, agencies, and even hired an in-house team. No solution quite fit their requirements.
Mack Weldon employed two UX resources, two UI resources, a PM, and a QA from Anatta. After onboarding, the team started with heavy heuristics and the first phase of bringing Mack Weldon up to ADA compliance.
An App expert was added to the Mack Weldon-Anatta team at the start of Q3. The team completed the ADA compliance, performed UX tests, planned and implemented Mack Weldon’s Donation Program, and integrated with Prismic.
Mack Weldon’s conversion rates increased by 5%. The integration with Prismic provided a new level of autonomy to the marketing team.
UX tests and optimization continued across the website. Anatta helped Mack Weldon overcome sudden hurdles that arose with a new implementation of Happy Returns. In addition, the team launched new features for the Gift Scheduler, bundling, and Combo PDF.
The new feature launches and optimizations helped Mack Weldon see improvements across the board: revenue increased 23%, average order value increased 5%, recurring revenue increased 44%, and conversion rates rose 9%.
Mack Weldon and Anatta will continue their partnership into 2021, with high ambitions to launch new products, optimize the website, and keep making shopping for men’s basics a simpler experience for everyone.