Since 2019, Anatta has helped Molekule maintain a 99.999% website uptime despite large waves of traffic, increase gross revenue 3x over 2 years in DTC, and reduce site load times by 400% to under 1 second—making it one of the fastest-loading websites online.
What we did for them
- Systems integrations
- Desktop UX
- Mobile UX
- Apps/Extensions/Plugins
- Consistent connectivity
- ADA Compliance
- Webpage Speed
- Redesign
- Heuristics & Implementation
- AB & Split testing
- Qualitative testing & improvements
- Google Tag Manager Tracking & Integration
Success in collaboration
The Roadmap
Molekule has been on the cutting edge of technology since their founding.
When they approached Anatta at the beginning of 2019, Molekule wanted to bring their website up to speed with their product, starting with a transition to headless architecture.
Resourcing in action
Molekule determined three primary areas of focus: post-purchase subscriptions, migrating to a progressive web app to make the website mobile friendly, and business-focused performance. They employed one Anatta team: two UI experts, a UI architect, and a PM.
PWA
Anatta continued their work on the Progressive Web App, rolling out phase two—which was fully integrated with Magento—in the second quarter. Anatta also built translation management into the CMS.
From the PWA launch, site load times dropped to below 2 seconds, there was a 50% increase to time on site, and a 100% reduction in bounce rates. Molekule now had a single system for managing all their content.
Site load time reduced below
Anatta continued their role as lead front-end team, actively assisting with any website changes and updates. Their responsiveness and clear processes helped Molekule continually optimize their website. Blog management was upgraded under a new CMS
Anatta assisted in a new product launch and began phase one of integrating Molekule with Tealium for all site tracking,
resulting in a 400% increase in data points for reporting.
Anatta kicked off 2020 with a website refresh, including a new homepage, program design language, and PLP. They launched new features like product bundling and updated Molekule’s gifting capabilities.
The results: Improved checkout features and performance.
By the second quarter, Anatta redesigned Molekule’s checkout and created an asynchronous loading of code for slices. They added an upsell feature on Side Cart. Checkout conversion rates increased by 17%, with a performance increase of 10%.
Product Launch
Anatta helped with the Airpro product launch and focused on helping Molekule gain certain compliances, including ADA and GDPR. They continued to optimize site speed. Performance increased by 22% and Molekule achieved 75% compliance.
In the final quarter, Anatta assisted with a product launch in Canada and continued with general optimization and compliance work—bringing overall compliance to 98%.
Molekule celebrated their best holiday season ever: a 200% year over year growth.
Looking Forward
Today, Molekule has one of the fastest-loading websites on the internet. Since beginning their work together, Anatta has helped Molekule achieve a 99.999% uptime despite large waves of traffic, helped increase gross revenue 3x over 2 years in D2C, and reduced site load times by 400% to under 1 seconds. Anatta and Molekule are continuing their engagement into 2021.
