CARIUMA partnered with Anatta at the beginning of 2019. Together, they were able to quickly grow the CARIUMA brand, improve conversions, and expand to new markets.
What we did for them
- Systems integrations
- Desktop UX
- Mobile UX
- Apps/Extensions/Plugins
- Consistent connectivity
- ADA Compliance
- Webpage Speed
- Redesign
- Heuristics & Implementation
- AB & Split testing
- Qualitative testing & improvements
- Google Tag Manager Tracking & Integration
Success in collaboration
CARIUMA was just starting to gain traction at the end of 2018.
Cofounders David Python and Fernando Porto had spent two years carefully designing the brand and developing their product to make sure everything was just right.
In the same way, they didn’t want to cut any corners when it came to finding an eCommerce partner.
CARIUMA employed one UX resource, one UI resource, and a PM from Anatta. The team went right to work with a code base audit, followed by major UI bug fixes, usability testing to bring the site to a baseline, and designed landing pages for an upcoming promotion.
International expansion began the next quarter.
The Anatta team launched a website for China and an international website as well.
They also designed other key pages like the Two Trees Planted initiative a sustainability page, and their philosophy page.
Meanwhile, they performed overall UX tests to increase conversion rates and average order values.
Rates improved across the board.
75% CR increase bringing CRs to a baseline of 1.5%
CARIUMA employed one additional UI resource from Anatta in Q3. The team doubled down to enhance eCommerce features across the website, through both integrations as well as new marketing and international landing pages.
Conversion rates and average order value continued to climb.
An additional UX resource was added the next quarter, as well as a part-time QA.
With their six-person team, CARIUMA produced many additional marketing landing pages, performed an email funnel audit (and update), and tested features in their Cart.
Conversion rates and revenue continued to grow as the Anatta team doubled down on their optimization efforts, providing many new landing pages for various campaigns, markets, and even some of CARIUMA’s core pages. In addition, the team optimized many pages for speed, and helped CARIUMA gain CCPA and privacy compliance.
Anatta and CARIUMA finished out their second year with a continued push on conversion rate speed optimization. They tested and iterated often, taking an ever-focused and personalized approach to reaching their audience
They finished the year with improved conversion rates and returning customer rates up 38% over 2019
CARIUMA and Anatta will continue their partnership into 2021, with an eye on greater personalization and further expansion into international markets—as CARIUMA continues to break new ground in the field of ethically-sourced footwear.
