Four Sigmatic launched in Europe in 2012 and made waves in the U.S. market by 2015.
For years, their website primarily served to educate customers and wasn’t optimized for eCommerce.
Four Sigmatic needed a team that could respond to things quickly and keep up with their company’s fast growth. They started with a 90-day engagement with Anatta—employing one UX, one UI, and a project manager—to test the waters.
After onboarding, Anatta immediately provided a handful of quick wins including improving conversion rates and solving a number of UX issues. By the end of their first quarter together, Anatta had increased the average order value and conversion rates. Four Sigmatic chose to continue the partnership.
Through the end of their first year, Anatta continued with optimizations and several launches. Most notably, Anatta helped Four Sigmatic launch a PWA (progressive web app), reducing their bounce rates by 100% and improving site load speed to less than two seconds.
Four Sigmatic and Anatta kicked off 2019 with a full website redesign that was launched in two phases across Q1 and Q2. Every touchpoint on the website now shared a common design.
Anatta then migrated Four Sigmatic from Klaviyo to Optimove, helping improve email conversion rates by 50%. Anatta also onboarded Four Sigmatic to Upstream to improve customer retention.
Ongoing UX improvements and new feature launches continued to increase Four Sigmatic’s average order value and conversion rates. Anatta began the early phases of another site redesign, this one focused on infrastructure stability and scalability.
The new site design was launched in 2020. Along with it, Anatta helped Four Sigmatic attain full ADA and GDPR compliance.
In Q2, Anatta overhauled the international website and created corresponding membership campaigns, significantly boosting international subscriptions. Among other launches and enhancements, Anatta also upgraded the PWA infrastructure and sharpened Four Sigmatic’s data reporting accuracy by 75%.
Anatta contributed to the 2020 holiday campaigns, which exceeded sales records over the previous holiday season. By the end of 2020, Anatta overhauled Four Sigmatic’s Membership Experience, improving retention figures.
Four Sigmatic and Anatta will continue their work together into 2021, with a mission to continue expanding Four Sigmatic’s international presence.