The Solution
Anatta Stands Up Enterprise-Ready Embedded Digital Product Teams
Vuori needed immediate ramp-up and long-term scalability. So Anatta rolled out ready-to-go pods of cross-functional digital product teams. Anatta’s flexible and scalable engagement model instantly extended Vuori’s internal team, equipping Vuori to tackle its audacious goals without losing momentum.
Upgrading Vuori’s Checkout Experience
Anatta led a comprehensive overhaul of Vuori's checkout experience through Project Alpine, a sophisticated implementation of Shopify's Checkout Extensibility framework. New features included:
- An advanced address validation system for precise shipping, including apartment identification, to reduce carrier correction charges and delivery errors
- International shipping with dynamic messaging
- Faster navigation through custom breadcrumbs and footer elements
- A unified one-page checkout experience, shortened from the original three-page flow
- Estimated delivery dates through a custom API, with behind-the-scenes data capture for all orders
- Enhanced gift options, including the ability to send orders as gifts
A Novel Discount Management System for Promotions
Vuori’s promotions, while popular with customers, were challenging to curate for different Vuori shoppers. As a solution, Anatta developed a custom discount management app. Vuori can now easily create and manage multiple discount programs for customer segments and events, across digital and in-store — influencer-specific programs, customer loyalty discounts, and special member pricing.
The system includes additional rules handling, like conditional payment method visibility (hiding Afterpay for gift cards, for instance) and geographic shipping restrictions such as express shipping limitations for specific regions.
Loyalty Program Development
Vuori’s goals included a major bolstering of its loyalty program. The crown jewel Vuori envisioned was a gated shopping portal that served its V1 VIP community. Anatta helped design and launch the custom experience, with key features like:
- Durability for a large amount of traffic as Vuori’s influencer customer base grows
- B2B and employee shopping portals
- VIP community member reapplication
- A spending cap per user
- A markdown merchandise management system
Enterprise Systems Integration
To further support Vuori’s operations, Anatta architected a sweeping enterprise integration strategy centered on three core areas.
- ERP and inventory management: Custom middleware development enabling dynamic ERP connectivity, an efficient inventory management system to power omnichannel, and real-time data synchronization across platforms.
- Retail systems: POS for retail expansion, integration between online and in-store inventory systems, and unified customer data across channels.
- Data architecture optimization: Advanced API infrastructure design, optimized data sync pipelines with Algolia featuring paginated API calls for stronger reliability, custom solutions to manage Shopify API limitations during high-traffic periods, and robust error handling and retry mechanisms for failed data fetches.
