BRUNT Workwear was founded in 2019 to make high-quality, comfortable work boots and clothes. The DTC company saw early traction.
In January 2022, after considering multiple agencies, BRUNT chose to work with Anatta to bring BRUNT’s tech stack up to industry standard.
BRUNT communicated their vision to Anatta. Some of the primary goals were to deliver a site experience that works in tandem with BRUNT’s marketing efforts, clean up the code base, remove friction in the backend and frontend, and improve the overall site speed and performance.
Anatta was onboarded and got to work on the site. Early into the engagement, they discovered additional areas for improvement. For example, vital website features such as the Cart kept breaking. From a higher level, Anatta documented the overall user journey to make key site decisions easier and more data-driven.
Anatta performed basic heuristics. Most of Q1 was spent fixing bugs, improving user experience design, and bringing the entire BRUNT website up to industry-standard baseline.
Anatta kicked off Q2 by working on BRUNT’s product listing pages. Within just 11 days, the new changes raised conversion rates by 20%.