BRUNT Workwear Builds an Industry-Leading DTC Experience with Anatta
“Anatta goes above and beyond.”
Dave Chernow
Cofounder of BRUNT Workwear
Impact
+40.7% Mobile Conversion
Anatta helped BRUNT raise their mobile conversion rate by +40.7% after less than two quarters working together.
266% More Mobile Sessions
Mobile sessions and product views grew by 266%.
20% Conversion Lift in 11 Days
Within just 11 days, new product listing page changes raised conversion rates by 20%.
Known for reimagining modern-day workwear, BRUNT Workwear partnered with Anatta in Q1 2022. In their two years of partnership, BRUNT has released 3 product categories and 27 product launches, and now has two more successful BFCMs under their belt. With a full site redesign, 16 backend app integrations, and 80+ CRO tests developed alongside Anatta’s partnership, BRUNT has made a name for itself as an industry leader in the Men’s Workwear category.
BRUNT recently secured a Series B Investment of $20MM.
Successful Launches
3Product Categories
27Product Launches
2BFCMs
Highlights
Secured Series B
Industry leader in D2C Men’s Workwear
Major Work
1Site Redesign
16App & System Integrations
80+CRO Tests Launched
2022 · Q1
2022 · Q2 - Q3
2022 · Q3
Success in collaboration
BRUNT Workwear was founded in 2019 to make high-quality, comfortable work boots and clothes. The DTC company saw early traction.
A few years in, BRUNT’s leadership faced a difficult question: Could their website keep up with this continued fast growth?
BRUNT entered the market for an agency partner.
2022 · Q1
In January 2022, after considering multiple agencies, BRUNT chose to work with Anatta to bring BRUNT’s tech stack up to industry standard.
My relationship with [past] vendors is that they usually require a lot of management and hand holding. With Anatta, they lead the charge and don’t require much beyond regular interface. Don’t need management—just partnership.
Dave Chernow
Cofounder of BRUNT Workwear
BRUNT communicated their vision to Anatta. Some of the primary goals were to deliver a site experience that works in tandem with BRUNT’s marketing efforts, clean up the code base, remove friction in the backend and frontend, and improve the overall site speed and performance.
Anatta was onboarded and got to work on the site. Early into the engagement, they discovered additional areas for improvement. For example, vital website features such as the Cart kept breaking. From a higher level, Anatta documented the overall user journey to make key site decisions easier and more data-driven.
Anatta performed basic heuristics. Most of Q1 was spent fixing bugs, improving user experience design, and bringing the entire BRUNT website up to industry-standard baseline.
2022 · Q2 - Q3
Anatta kicked off Q2 by working on BRUNT’s product listing pages. Within just 11 days, the new changes raised conversion rates by 20%.
We’ve done significant work on their core web vitals and site speed optimization to deliver a frictionless user experience that’s accessible across any mobile device, no matter the user’s internet speeds.
Gabe Webb
Project Manager at Anatta
2022 · Q3
Results
After less than two quarters working together, the most significant metric improvements were achieved on mobile. Anatta helped BRUNT raise their mobile conversion rate by +40.7% and their mobile sessions and product views by 266%.
40.7%
Increased mobile conversation rate by
Technology was something we worried about before partnering with Anatta. It was the right move to work with them because they’re enabling us to scale. We’d be ripping at the seams if we hadn’t. They’ve been a great working partner.
Dave Chernow
Cofounder of BRUNT Workwear
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