Aventon Rebuilds Its Site for a 21.8% Conversion Lift

When we started this interaction with Anatta, we had outsourced a lot of the site's rebrand. But the team we had would haphazardly upgrade the site. And so there were a lot of little errors. The site just had a lot of sticky points and things.

When we first onboarded Aventon, they were using the default Shopify theme structure with mostly static websites that needed deployments every day or two. The code structure was not scalable or maintainable.

We weren't reusing code. We weren't doing anything component-based. Everything that we were building had to be built from scratch. We didn't have a CMS implementation setup. We didn't even have Vue set up in our stack. So one thing that really won me over with Anatta’s team, was that we knew where we needed to go, and those were the things Anatta came to the table with.It was just like, ‘Yep, we’re on the same page.

It was just like, ‘Yep, we’re on the same page.'

When Anatta came to us with a plan, it was thoughtful, and it considered our needs and our pain points. They really listened to what we were struggling with, and the solution they came back with was a solution that was very specific and clear to those needs.

We put a lot of attention to detail in our PDPs. And what Anatta allowed us to do, is take that PDP and put it into Prismic. So now, when we’re launching new products, it only takes us 20 minutes, at least from the development standpoint, whereas previously, it would take us about the week prior leading up to the product launch, and then the night of it would take us two to three hours. And the whole entire Dev team would be up. We'd be having to re-push code because we found a bug and we didn't have a way to preview it. It just wasn't a good process.

In our approach, we always understand that our partners know more about their brand and their users. So, we reflect their brand knowledge and identity throughout the process of building our features and redesigns—and then infuse those iterations with what we know works for eCommerce.

Anatta knows what's best in the sense of best practices and, overall, what should be done. And I think the hard part can be working with a company that has its ways of doing things. Typically, a traditional agency would just be like, ‘Oh, yeah, I see what you're saying. Let's just do it that way.’ But what I appreciated from Anatta is the way that they would kind of push back and be like, ‘No, you know, you guys should really do it like this. This is coming from our experience in the space and what we've done in the past.’

Anatta doesn’t necessarily just put their foot down but works with us to get us on the same page about what they're thinking. And in my opinion, that's what we needed. Sometimes being stuck in our own ways is harmful.