Stio partnered with Anatta beginning in 2021 to raise the general standard of Stio’s digital customer experience. The partnership included improvements to site speed, the redesign of many core pages, and the launch of a circular eCommerce initiative to achieve zero waste.
What we did for them
- Webpage Speed
- Desktop UX
- Mobile UX
- Systems integrations
- Apps/Extensions/Plugins
- Consistent connectivity
- Google Tag Manager Tracking & Integration
- Heuristics & Implementation
- AB & Split testing
- Qualitative testing & improvements
Success in collaboration
For the past several years, Stio has experienced consistent fast growth. When the pandemic struck in 2020, at first Stio (like most brands) didn’t know what to expect. How would the world—let alone Stio’s customers—respond to the crisis?
Stio identified the influx as an opportunity to invest more intentionally into their digital customer experience and customer journey.
Leadership from the modern menswear brand, Mack Weldon, referred Anatta to Stio as a prospective agency partner.
By the end of 2020 and the beginning of 2021, Stio partnered with Anatta to help make the most out of its outsized traffic. They wanted to level up the core of their online presence through customer experience optimization.
Anatta was onboarded to the Stio team in the first quarter in 2021.
Stio chose to work with two full-time Anatta resources, plus a part-time project manager. Anatta started with a standard audit of Stio’s full digital presence. This audit became the jumping-off point for the initial projects.
The goal of the earliest work was to bring Stio's website to a new base standard. The projects included updates, edits, and redesigns to improve the overall site and customer experience. For example, Anatta targeted many of the core web vitals that Google looks for in quality websites, including things such as page load speeds.
In addition to raising the standard of Stio’s online experience, Anatta took on a handful of related projects. This included PDP and PLP redesigns, a home page redesign, and templatizing many of Stio’s common digital processes.
By the second half of the year, Anatta was tasked with an assignment beyond the original roadmap. This project became one of their greatest shared successes during the partnership.
The project was to implement what’s called circular eCommerce. This initiative would ensure that Stio returns were efficiently put back into play. In other words: returned items could be resold to achieve zero waste.
