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eCommerce Interaction
Design (IxD)

Engaging, clear, and thoughtfully designed micro-interactions for boosting conversions and LTV.

A photo of a team of two Interaction Designers at a standing desk mapping out a micro-interaction for a DTC store.

What is Interaction
Design (IxD) in
eCommerce?

IxD is a UX Design area focusing on the micro-interactions on your eCommerce website.

Interaction Design considers the small animations and responses of each clickable element on an eCommerce storefront. For example, the size and placement of touch targets on mobile sites are a key part of Interaction Design. Interaction Design also involves how your brand’s CTA and shopping cart buttons behave when a user clicks on them.

As customers browse products on your website, they interact with a wide variety of buttons and features that help them move through their purchasing journey. Anatta’s Interaction Design services ensure the interactions between your customers and store play out seamlessly.

A photo of a team of Interaction Designers designing a micro-interaction for an eCommerce site at a large table.

How does Interaction Design influence the DTC customer journey?

IxD involves the moment-to-moment, micro-interactions a user has on a DTC site throughout their purchasing journey. Using the onsite search bar, adding items to the cart, or moving through each step of the checkout process are all examples of micro-interactions.

How easy it is for a user to progress through each interaction will impact your most important KPIs like conversion rate and revenue.

A photo of a man building with legos at a table to show how Interaction Design boosts customer experience.

What is Anatta’s philosophy on Interaction Design?

In all parts of our UX Design process, Anatta prioritizes the user (your customers) and their needs. While flashy site animations can look exciting, what matters most is how easy it is for users to complete their desired action. If a user can't find what they want quickly or it's difficult to checkout, your store's UX can become a frustrating one. That frustration is then associated with your brand.

Every action a customer takes on your site should feel simple and easy to complete.

Why Partner with
Anatta for your store's IxD?

Anatta balances engaging micro-interaction designs with intuitive usability.

By focusing on the user and their needs, our UX Design team helps create a better shopping experience with your brand. That way, customers come back more often, and your community grows.

Leading DTC brands that trust Anatta’s services.

Engaging, clear, and

thoughtfully designed

Anatta’s ongoing UX optimization work for Mack Weldon led to a 9% increase in conversion rate.

Mack Weldon logo

Caldera + Labs’ partnership with Anatta’s UX team resulted in a 16% increase in AOV over the course of 2020.

As Anatta’s partner, Cariuma raised returning customer rate by 38%.

Cariuma logo

We’re evolving to stay ahead of the DTC game.
Join us.

Hey, I’m Nirav. CEO at Anatta.

Since 2008, my team and I have had the opportunity and privilege to work alongside inspiring entrepreneurs and DTC leaders. And in that time, our team has built some of the fastest, most engaging storefronts in eCommerce — backed by data-driven insights and our many years of experience.

Whether you’re looking for support on your next roadmap, or you just aren’t 100% sure what direction to head next, don’t hesitate to reach out. Send over your email address, and we can chat about your business, project, or future goals. All at no cost or obligation to you.

I would love to talk with you about your business and goals. Go ahead and reach out to us.

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eCommerce Interaction Design (IxD)

What is Interaction Design (IxD) in eCommerce?

Learn how our UX services can help you raise conversions, AOV, and LTV.