User Experience (UX) Research

Gain deeper clarity of your website, your customers,
and the interactions between the two, so you can
build an engaging & high-converting store experience.

User Experience (UX) Research is an ongoing process that uncovers your customers’ needs and wants, then evaluates whether your brand’s UX meets those needs and wants.

Connect With Anatta.

A photo of a user experience researcher ideating UX solutions by building with Legos at a table.

Why does UX
Research matter
in DTC eCommerce?

UX Research offers valuable insights into your store’s funnel as well as target customer behavior, and the relationship between the two. UX Research is all about understanding what’s actually happening when users move through your funnel and why it’s happening.

Without both quantitative and qualitative data to inform new site features or page designs, you risk “flying blind” and wasting resources on a poorly performing feature.

A photo of a user research team performing user research around a table.

What can I expect
from Anatta’s UX
Research team?

Our UX Research Team brings your user personas to life. Leveraging customer psychology, we build a comprehensive narrative about your brand's unique user journey. Then, we'll lean on this narrative to uncover opportunities where your UX can be improved.

Throughout your entire engagement with Anatta, you also can expect to be presented with frequent insights aligned with your target KPIs and detailed reports on your competitors.

Anatta's UX Research services benefit DTC brands by:

Discovering themes about target users
Informing a website's UX Design to boost conversions
Providing insights into a customer's product browsing & purchasing journey
Collecting, analyzing, and synthesizing quantitative & qualitative data on competitors and users

Why Choose Anatta for UX Research Services?

Anatta’s UX Researchers adopt a holistic & forward-looking approach to pinpoint key opportunities in your funnel. Before, during, and after changes are made to your store’s layout and features.

At Anatta, we prioritize understanding how your users engage with your brand across devices and demographics so we can optimize your store for their unique needs.

Leading DTC brands that trust Anatta’s services.

Anatta’s UX Research
empowers growth.

Anatta’s optimization work for BPN's subscription offer led to a 50% increase in subscribers.

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After Anatta’s research-driven updates to BRUNT Workwear’s PLPs, conversion rates rose by 20%.

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Berkey Filters attributes Anatta’s deep understanding of their customer journey to one of the brand’s largest years of growth.

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Frequently Asked Questions — UX Research

What is UX Research?

User Experience (UX) Research uncovers themes, trends, and data about user behavior on your website. UX Research informs UX Design features of your site by revealing where customers encounter usability issues.

UX Research combines both the what and the why of your site and your customers to help build a narrative for insights and growth.

How long does UX Research take?

UX Research is an ongoing process that provides continuous updates about user behavior, DTC trends, and changes made to your eCommerce site. With a dedicated UX Researcher, your brand can stay ahead of the latest industry shifts.

UX Research vs. UX Design

UX Research informs UX Design. Without the customer data gleaned from UX Research, you won’t know for certain if your website’s new design will enhance or hinder your user experience. For existing parts and features of your website’s UX Design, UX Research plays a key role in continuous optimization.

We’re evolving to stay ahead of the DTC game.
Join us.

Hey, I’m Nirav. CEO at Anatta.

Since 2008, my team and I have had the opportunity and privilege to work alongside inspiring entrepreneurs and DTC leaders. And in that time, our team has built some of the fastest, most engaging storefronts in eCommerce — backed by data-driven insights and our many years of experience.

Whether you’re looking for support on your next roadmap, or you just aren’t 100% sure what direction to head next, don’t hesitate to reach out. Send over your email address, and we can chat about your business, project, or future goals. All at no cost or obligation to you.

I would love to talk with you about your business and goals. Go ahead and reach out to us.

Send us a message