In the mid-2010s, Berkey Filters began to enter a whole new target market: health and wellness.
“By 2018, we had really started to see some success in this space. That’s when we started speaking with Anatta,”Parker Emerson, Brand Manager at Berkey Filters, explained.
Berkey Filters had been introduced to Anatta through a referral. They began their engagement by employing one UX resource, one UI resource, and a part-time project manager.
The first major project was a full website rebrand and replatform from Magento 1 to Magento 2.
“We had to figure out how to present a fairly complex product and break it down into easily digestible steps for people to purchase.”
Once the new website design was live, stakeholders were excited about the brand and UX. Anatta spent the next quarter focused on structure- and conversion optimization, with an eye toward increasing Berkey Filters’ average order value.
After dropping some of the requirements that tied their website to Magento, the team made the decision to move to Shopify Plus. “Nirav had a really strong suggestion that in order to stay modern and to stay afloat, we had to make the switch to Shopify Plus.”
In the second half of 2019, Anatta focused on improving Berkey Filters’ analytics (which they achieved with 98% accuracy in data from GA to Shopify Plus) and launching a B2B experience site.