Biostime Designs a Beautiful, Functional US Web Experience

“One thing that separates Anatta from everyone else is their structure.”

Adam Stark

Sr. Director, Digital & D2C, H&H Group

Impact

Bounce Rate Below 30%

With the summer launch, Biostime immediately saw positive results — the site’s bounce rate was below 30%.

5-Month Full Rebuild

Anatta had about five months to fully onboard and perform the complete website rebrand and redesign from the ground up.

In 2021 Biostime partnered with Anatta to design a US version of their website. This included creating a web experience that was both beautiful and functional.

What we did for them

Web Page Speed
Desktop UX
Mobile UX
Systems integrations
Less than 2-second load speed
Apps/Extensions/Plugins
Consistent connectivity
Heuristics & Implementation

Biostime & Anatta

Success in collaboration

HH Global wanted to bring their leading child probiotics brand, Biostime, to the United States. Biostime already had a strong brand presence abroad. Now the team wanted to redesign and rebrand their website for the US market.

After considering bids from four agencies, Biostime partnered with Anatta in February 2021 because of the agency’s experience working with popular CPG brands.

We wanted someone that had a history of working, not only in e-commerce but specifically within the CPG space. We also liked Anatta’s mobile-first perspective

Adam Stark

Sr. Director, Digital & D2C, H&H Group

2021 · Q1
2021 · Q1 - Q2
2021 · Q2
2021 · Q3

2021 · Q1

Biostime had a tight deadline. They needed to launch the new site in the summer, which meant Anatta had about five months to fully onboard and perform the complete website rebrand and redesign from the ground up.

Even though the build and project deadlines were demanding, the collaboration efforts from HH Global allowed us to be successful in launching in a short timeline. Adam was a great partner who got feedback cycles done fast. This was a key part to our success.

Nirav Sheth

founder of Anatta

2021 · Q1 - Q2

After their initial research and onboarding, Anatta started with the home page, cart, and header/footer at the end of March. By the middle of April, the team began building product listing pages and developed style guides to keep all progress on the brand.

Biostime requested Anatta to build a website that was both user friendly and beautiful. It needed to be functionally simple while also providing a memorable appearance that would bring customers back again and again.

2021 · Q2

Anatta moved quickly but refused to cut corners. The team followed UX best practices: from product detail pages to quizes, Anatta followed core web standards to ensure the best usability.

Anatta continued to move quickly. Upon design approvals, the UX team handed the initial pages to the UI team by the end of April. With the goal of combining a simple user experience with a beautiful design, one of the key benchmarks for success was Biostime’s bounce rate.

Anatta kicked off QA and remediation in May. The UX and UI teams continued to push new pages and features into development. The website was coming together.

On the side, Anatta created a site quiz, email templates, customer service integrations, and subscriptions to bolster the effectiveness and usability of the new website.

2021 · Q3

The website launched on August 10. From that time through October, Anatta continued to optimize and add new features to Biostime’s website.

2021 · Q3

Results

With the summer launch, Biostime immediately saw positive results. The site’s bounce rate was below 30%. Anatta also didn’t bog down the website with unnecessary plugins. This resulted in a lean, fast, and altogether beautiful website.

30%

The bounce rate was below

I think it should be an award-winning website. Anatta is a best-in-class agency when it comes to developing eCommerce sites and experiences. They're not going to be the cheapest, but they're going to be the best. And they're going to be committed to you from A to Z, making sure that you're following best practices. They will put in the time and attention that any CPG company wants.

Adam Stark

Sr. Director, Digital & D2C, H&H Group

Biostime Designs a Beautiful, Functional US Web Experience

Impact

What we did for them

Success in collaboration

Results

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