HH Global wanted to bring their leading child probiotics brand, Biostime, to the United States. Biostime already had a strong brand presence abroad. Now the team wanted to redesign and rebrand their website for the US market.
Biostime had a tight deadline. They needed to launch the new site in the summer, which meant Anatta had about five months to fully onboard and perform the complete website rebrand and redesign from the ground up.
After their initial research and onboarding, Anatta started with the home page, cart, and header/footer at the end of March. By the middle of April, the team began building product listing pages and developed style guides to keep all progress on the brand.
Biostime requested Anatta to build a website that was both user friendly and beautiful. It needed to be functionally simple while also providing a memorable appearance that would bring customers back again and again.
Anatta moved quickly but refused to cut corners. The team followed UX best practices: from product detail pages to quizes, Anatta followed core web standards to ensure the best usability.
Anatta continued to move quickly. Upon design approvals, the UX team handed the initial pages to the UI team by the end of April. With the goal of combining a simple user experience with a beautiful design, one of the key benchmarks for success was Biostime’s bounce rate.
Anatta kicked off QA and remediation in May. The UX and UI teams continued to push new pages and features into development. The website was coming together.
On the side, Anatta created a site quiz, email templates, customer service integrations, and subscriptions to bolster the effectiveness and usability of the new website.
The website launched on August 10. From that time through October, Anatta continued to optimize and add new features to Biostime’s website.
With the summer launch, Biostime immediately saw positive results. The site’s bounce rate was below 30%. Anatta also didn’t bog down the website with unnecessary plugins. This resulted in a lean, fast, and altogether beautiful website.