Founded in 2014, M.Gemi has been making a name for itself as a luxury fashion brand that offers high-quality and sustainable footwear..
Because of the complexity of M.Gemi’s website, M.Gemi has always needed a dedicated development team to help maintain their online store, and build out new features. But when the pandemic began in 2020, a dedicated internal tech team was no longer possible. And M.Gemi needed the space and capacity to focus on high-priority needs without worrying about their site.
With the level of customization involved with the M.Gemi site, M.Gemi knew they needed a reliable, experienced partner who could own the tech side of their business – and also help them make decisions on the best path forward.
Anatta’s first goal was decluttering M.Gemi’s tech stack. Not only to improve site performance and speed but to streamline the site’s front and back-end for effortless scalability. M.Gemi’s site was already highly-custom, so both teams agreed that simplification would be the first concern before new store features were implemented.
Over the course of 2022, Anatta continued simplifying M.Gemi’s back-end code. A big win was Anatta’s implementation of a Prismic CMS integration that would allow M.Gemi to easily spin out new landing pages and content. All without the need for a single Dev resource.
During Q4 of 2022, however, M.Gemi faced a tech fire that had been gradually building for seven years. The company's Looker BI tool, which processed years of data and hundreds of custom queries, became overwhelmed and caused disruptions across the entire M.Gemi website. To address the issue, M.Gemi enlisted Anatta to swiftly develop a permanent solution.
Anatta got to work right away. And with all hands on deck, turned over a solution that stabilized M.Gemi’s data analytics and made the process cost-effective. Now, future maintenance of the tool won’t be needed from M.Gemi’s end.
Anatta and M.Gemi will continue their partnership through 2023. Anatta’s primary goals for the year will focus on reducing M.Gemi's need for development resources, as well as cutting down long-term tech maintenance costs.
Anatta also has sights set on building out M.Gemi’s Loyalty Program, redesigning M.Gemi's homepage and PLPs for higher conversions, and much more.