Core to Society Social’s offerings is customization. It’s complicated to sell custom products over the web and Society Social knew they needed to take their digital infrastructure seriously.
Anatta onboarded in Q2 2021. Through calls, an in-person workshop, and regular meetings, Anatta was onboarded to Society Social’s tech stack. Beyond implementing UX best practices to improve site speed and conversions, there were a handful of complex site elements that Society Social’s team wanted to fix or automate. These soon became major initiatives in the redesign.
One of Society Social’s key offerings is custom upholstery. One of Society Social’s key offerings is custom upholstery. It’s common for customers to purchase their own upholstery and send it to Society Social for custom shapes and fittings.
Specifically, customers needed an easy way to submit information on every product. The request submission process needed to be clear enough to eliminate errors in communication, without requesting too much work from the customer.
Anatta got to work and quickly became an extension of Society Social’s team, working closely and meeting on weekly calls to stay ahead of the projects.
Next, Anatta turned their focus to the blog. Society Social is a highly visual brand. They wanted their blog to match that visual aesthetic, without being too complicated for their team to regularly and easily use.
To achieve greater simplicity, Anatta created content blocks in the backend so that Society Social team members could easily create and edit posts.
By the end of the ten month engagement, Anatta helped Society Social relaunch their website, this time with web functionality and an aesthetic that matched the brand and premier business offerings of Society Social.