Society Social partnered with Anatta beginning in summer 2021 to create and maintain a strong digital infrastructure. The partnership led to a site that matched Society Social’s aesthetic, while simplifying the online shopping experience.
What we did for them
- Web Page Speed
- Desktop UX
- Mobile UX
- Systems integrations
- Less than 2 second load speed
- Apps/Extensions/Plugins
- Consistent connectivity
- Prismic CMS Integration
- Google Tag Manager Tracking & Integration
- Heuristics & Implementation
- Qualitative testing & improvements
- Architecture optimization
Success in collaboration
Core to Society Social’s offerings is customization. It’s complicated to sell custom products over the web and Society Social knew they needed to take their digital infrastructure seriously.
Society Social hired Anatta in summer 2021 to redesign their website.
Anatta onboarded in Q2 2021. Through calls, an in-person workshop, and regular meetings, Anatta was onboarded to Society Social’s tech stack. Beyond implementing UX best practices to improve site speed and conversions, there were a handful of complex site elements that Society Social’s team wanted to fix or automate. These soon became major initiatives in the redesign.
One of Society Social’s key offerings is custom upholstery. One of Society Social’s key offerings is custom upholstery. It’s common for customers to purchase their own upholstery and send it to Society Social for custom shapes and fittings.
In other words, for every upholstery transaction, a considerable amount of information must be exchanged between Society Social and their customers.
As Anatta built out product pages, they had to do a lot of unseen work to make this level of customization simple and clear for the customer.
Specifically, customers needed an easy way to submit information on every product. The request submission process needed to be clear enough to eliminate errors in communication, without requesting too much work from the customer.
Anatta got to work and quickly became an extension of Society Social’s team, working closely and meeting on weekly calls to stay ahead of the projects.
Next, Anatta turned their focus to the blog. Society Social is a highly visual brand. They wanted their blog to match that visual aesthetic, without being too complicated for their team to regularly and easily use.
Anatta redesigned the blog to Society Social’s specs, making it design-heavy to be consistent with the rest of their brand and website.
To achieve greater simplicity, Anatta created content blocks in the backend so that Society Social team members could easily create and edit posts.
The results
By the end of the ten month engagement, Anatta helped Society Social relaunch their website, this time with web functionality and an aesthetic that matched the brand and premier business offerings of Society Social.
