What do DTC eCommerce brands get wrong about A/B Testing for CRO?
A/B tests take considerable resources to plan, conduct, and analyze. Especially if you aren’t testing the right part of your funnel. All too often, DTC brands and agencies alike fall into the trap of “Let’s just test it,” when there’s nothing to test or the right opportunity just isn’t there. Even if your brand experiences small gains in the short term, the cost and effort of low-impact A/B tests would be better spent somewhere else.
Instead of recycling the same A/B tactics that result in small ROI, Anatta looks for the big CRO opportunities that move the needle forward.