What is “Headless”
Commerce in DTC?
Headless commerce is often discussed as a way brands can future-proof their tech. Headless builds let DTC eCommerce brands customize their user experience and seamlessly scale their site. Headless builds can also make your storefront extremely fast and responsive.
With headless architecture, a storefront’s design and development are decoupled from eCommerce platforms like Shopify or Salesforce Commerce Cloud. Separating the front-end and back-end of a site from one another allows designers and developers to use a wider range of tools and enjoy greater flexibility in their work.
Today, a brand’s online store can have headless components while still being attached to a platform such as Shopify Plus. Hydrogen is Shopify’s framework for headless solutions, while Oxygen acts as hosting for a headless Shopify store.