matter in DTC
A high-performing site is key to long-term DTC growth. Today’s consumers expect a great shopping experience from eCommerce sites, whether they’re on their computers or smartphones. Since 63% of online purchases in 2022 were made on mobile devices, a website optimized only for desktops leaves money on the table.
Likewise, how fast your site loads will impact if a user actually browses your products. Research shows time and again that users will bounce from your site if pages take longer than a few seconds to load.
A slow, outdated mobile or desktop site:
- Lowers your conversions
- Raises your bounce rates
- Cripples your discoverability in search
- Impedes your brand’s growth potential today, and tomorrow
For DTC brands to truly thrive, they need an exceptional online storefront that offers a pleasant customer experience every time.