eCommerce
UI/UX Design
& Development Services

The easier a shopping experience you create for your customers, the more likely it is that your site will convert. And convert more often. The best eCommerce sites you’ve been to all likely offered a seamless, fast shopping experience that felt so easy to browse you didn’t even think about it.

When a site has confusing navigation or hard-to-use features, you instantly recognize how frustrating it feels to find the right product.

Good UX/UI Design in eCommerce is so intuitive and user-friendly that we often take it for granted. Awkward, complex UX Design, on the other hand, your customers notice right away, increasing the risk they’ll bounce and not come back.

User-friendly UX/UI Design can help a DTC brand build the foundation for a growing community of high-value, lifetime customers. Specifically, effective UX Design will add an immediate boost to conversion rate and AOV. But it will also raise your LTV across each SKU. Because when a customer has a good experience with your website, they’ll feel encouraged to return again and again. As well as share your brand with the people in their lives.

The timeline of a UX Design project will depend on its scope, your goals, and the designer’s process. Implementation and testing also impact the length of time. Typically, a design project can take around 1-3 months or longer.

With Anatta, our UX Design projects follow a process that looks like this: 
LoFis (within hours after briefing) —> HiFis. 

Our team also builds and utilizes a style library, leveraging component-based designs that allow our UI Developers to build out designs much faster.

UX (User Experience) Design is about the user experience of a product (i.e., an eCommerce website), while UI (User Interface) Design is the presentation or appearance of a website and its features.

For example, let’s say you bought a new pen. It’s sleek and shiny and even lights up. These parts make up the pen’s UI. But as you’re starting to write with the pen, the ink keeps changing colors and blotching all over the page, creating a bad UX. Alternatively, you could think of UX and UI using a computer keyboard as an example. The way keys are laid out on a keyboard relates to UI, while the experience of typing with the keyboard relates to UX.

UX Research shapes UX Design. If research finds that customers are having trouble using a certain feature on your site, these insights can be leveraged to optimize the design of that feature. UX Research behaves like a doctor. It finds and prescribes a solution to a problem. While UX Design is like medication — it’s the solution, or treatment, in action.