Vrai & Oro Wedding

$0 to $500,000 in 5 months
In High End Engagement Rings

Vanessa reached out to Anatta Design in August of 2016 with a need to build a brand new eCommerce experience. While Vanessa’s main brand (Vrai & Oro) was selling jewelry in the millions, she wanted to launch a new vertical in the Engagement space. Something much more difficult as it had two very unique eCommerce features - buying a ring by selecting the center diamond you want + the ability to get free trials.

Vanessa designed out some of the core pages and then we took off from there building the first every eCommerce store that allows you to choose your center diamond from lab-grown Diamond Foundry diamonds. Some key benefits:

Results is a fast loading, full responsive, editable eCommerce site that is on its way to generate a million in its first year. They are able to release new products with ease, develop marketing plans with their website, and manage full operations completely independent of Anatta Design.

The free try-on’s have been a huge success allowing the audience to make a small commitment before making the very big one.

In addition, here's some metrics:


We started with a team of 2 dedicated developers (1 frontend, 1 backend) and one full time project manager from our own team. Starting there, we took the following steps:

Mid 2016

complete understanding of the project by reviewing the design/experience that Vanessa wanted to create and spec’ing out what was possible. Constant back & forth discussions with Shopify, Diamond Foundry, and Vanessa to triage the solution.

End 2016

created the full site experience from end to end on top of Shopify Pro. Fully responsive, pixel perfect, and a few iterations after it was built to make it perfect.

Early 2017

big launch in January 2017 to a very engaged audience coming from Launch was extremely successful

Apply Today!

If you're interested in the position and want to apply, start by sending us your basic information. And a member of our team will get in touch via email or phone to grab more details from you.

  • Let's Talk

    The best thing for us to do is to schedule a call so we can learn more about you, your business and your goals. Just submit your contact details and a short description of your project. And we'll schedule a followup right away.