Case Study

Diamond Foundry


Figure sales in 6 months


Ecommerce conversion rate increase


Diamond jewelry pieces sold each day

Diamond Foundry sells diamonds online direct to consumers from its USA foundry. No cartel pricing. No retail markups. All GIA Gemologist certified.
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We work fast. We're a growing brand who has lots of demands from our customers. Anatta helped us satisfy all of them and more over the 1.5 years we worked with them. They did it with ease, great communication, and a true focus on performance & quality.

R Martin Roscheisen, CEO

Our Work

From 2016 to 2018, Anatta has helped Diamond Foundry build predictable online revenue by:

  • Launching a new business vertical in the engagement ring space.
  • Building a custom eCommerce store that allows the customer to select their center diamond (live inventory)
  • Designing a fully responsive pixel perfect web and mobile experience.
  • Developing a fast loading, fully responsive, editable eCommerce site.
  • Launching a brand new API for B2B & Affiliates to provide access to their diamond inventory and allow the products available on their storefronts.
  • Diamond Foundry can release new products with ease, develop marketing plans with their website, and manage full operations completely independent of Anatta.
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Platform Used
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