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Nirav Sheth

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Nirav Sheth

Chairman & CTO, Anatta

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Nirav Sheth founded Anatta in 2008 and has led the company through 18+ years of enterprise Shopify engineering, including $3.14B+ in GMV migrated to Shopify and Anatta’s selection as one of the first five Shopify Platinum Partners in North America. As Chairman & CTO, Nirav sets Anatta’s technical direction and writes primarily on replatforming methodology, platform total-cost-of-ownership, and the Anatta Agentic Operating System — the framework Anatta built to pair senior architects with agentic execution on every engagement.

52 articles by Nirav Sheth

Shopify Selects Anatta as a Top 2025 Platinum Partner
Blog

February 18, 2025

Shopify Selects Anatta as a Top 2025 Platinum Partner

Nirav Sheth
Nirav Sheth
Chairman & CTO
CEO Interview: How DTC Brands Can Stay Competitive 2024
Blog

May 10, 2024

CEO Interview: How DTC Brands Can Stay Competitive 2024

Nirav Sheth
Nirav Sheth
Chairman & CTO
conversion rate optimization
User Experience (UX)

December 6, 2023

eCommerce CRO: 5 Actionable Strategies to Increase Conversions

Nirav Sheth
Nirav Sheth
Chairman & CTO
buybuybaby
Blog

November 29, 2023

Anatta & buybuy Baby Land E-Commerce Moonshot

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce Personalization: 15 Ways to Elevate the User Experience
User Experience (UX)

November 21, 2023

eCommerce Personalization: 15 Ways to Elevate the User Experience

Nirav Sheth
Nirav Sheth
Chairman & CTO
ux vs ui
User Experience (UX)

November 15, 2023

UI vs. UX Design: What’s The Difference?

Nirav Sheth
Nirav Sheth
Chairman & CTO
dtc
eCommerce Strategy

November 6, 2023

What is Direct to Consumer (DTC) eCommerce? Plus Steps to Success For DTC in 2025

Nirav Sheth
Nirav Sheth
Chairman & CTO
12 Ways to Improve Your eCommerce UX for Higher Conversions on BFCM 2025
User Experience (UX)

October 6, 2023

12 Ways to Improve Your eCommerce UX for Higher Conversions on BFCM 2025

Nirav Sheth
Nirav Sheth
Chairman & CTO
Headless vs. Traditional CMS
Tech Stack

August 8, 2023

Headless vs. Traditional CMS: Pros & Cons with Definitions

Nirav Sheth
Nirav Sheth
Chairman & CTO
Ecommerce replatforming checklist
Tech Stack

July 26, 2023

eCommerce Replatforming Checklist (w/ Free Template)

Nirav Sheth
Nirav Sheth
Chairman & CTO
headless commerce
Tech Stack

July 19, 2023

What is Headless Commerce? A Helpful Guide for DTC Brands in 2025

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce Tech Stack
Tech Stack

July 7, 2023

The Ultimate Guide to Building the Best DTC eCommerce Tech Stack

Nirav Sheth
Nirav Sheth
Chairman & CTO
cart abandonment
User Experience (UX)

June 19, 2023

12 Proven & Powerful Strategies to Reduce Shopping Cart Abandonment Rate in DTC

Nirav Sheth
Nirav Sheth
Chairman & CTO
product taxonomy
User Experience (UX)

May 11, 2023

eCommerce Product Taxonomy Explained: Plus 6 Best Practices for Higher Revenue

Nirav Sheth
Nirav Sheth
Chairman & CTO
5 Things DTC Brands Should Do During a Code Freeze
Digital Product Teams

February 3, 2023

5 Things DTC Brands Should Do During a Code Freeze

Nirav Sheth
Nirav Sheth
Chairman & CTO
Most eCommerce Brands Don’t Need to Go Headless (Should You?)
Tech Stack

February 3, 2023

Most eCommerce Brands Don’t Need to Go Headless (Should You?)

Nirav Sheth
Nirav Sheth
Chairman & CTO
Maximize Sales & Loyalty: The Power of Investing in Customer Service
Blog

January 6, 2023

Maximize Sales & Loyalty: The Power of Investing in Customer Service

Nirav Sheth
Nirav Sheth
Chairman & CTO
5 Critical Tips to Launch Your eCommerce Business Internationally
eCommerce Strategy

December 29, 2022

5 Critical Tips to Launch Your eCommerce Business Internationally

Nirav Sheth
Nirav Sheth
Chairman & CTO
Why Your A/B Tests Aren’t Working for CRO (& How to Fix Them)
eCommerce Strategy

December 9, 2022

Why Your A/B Tests Aren’t Working for CRO (& How to Fix Them)

Nirav Sheth
Nirav Sheth
Chairman & CTO
6 Ways to Reduce DTC eCommerce Subscription Churn Rate
eCommerce Strategy

October 11, 2022

6 Ways to Reduce DTC eCommerce Subscription Churn Rate

Nirav Sheth
Nirav Sheth
Chairman & CTO
ui design principles
User Experience (UX)

July 28, 2022

7 User Interface (UI) Design Principles for eCommerce

Nirav Sheth
Nirav Sheth
Chairman & CTO
Shopify vs Squarespace
Tech Stack

June 16, 2022

Shopify vs Squarespace: Which Platform is Better for eCommerce?

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce navigation
User Experience (UX)

May 25, 2022

eCommerce Navigation: 8 Best Practices to Improve Your Navigation UX

Nirav Sheth
Nirav Sheth
Chairman & CTO
why is ux design important
User Experience (UX)

May 13, 2022

Why Is UX Design Important for Increasing Your Bottom Line?

Nirav Sheth
Nirav Sheth
Chairman & CTO
6 Essential Steps to an Air-Tight eCommerce Checkout Flow UX
User Experience (UX)

May 10, 2022

6 Essential Steps to an Air-Tight eCommerce Checkout Flow UX

Nirav Sheth
Nirav Sheth
Chairman & CTO
woocommerce vs shopify
Tech Stack

May 9, 2022

WooCommerce vs Shopify: Which Platform Is Better?

Nirav Sheth
Nirav Sheth
Chairman & CTO
BigCommerce vs Shopify: The Pros & Cons of Each
Tech Stack

May 2, 2022

BigCommerce vs Shopify: The Pros & Cons of Each

Nirav Sheth
Nirav Sheth
Chairman & CTO
What’s the Best Enterprise-Level eCommerce Platform in 2022?
Tech Stack

May 2, 2022

What’s the Best Enterprise-Level eCommerce Platform in 2022?

Nirav Sheth
Nirav Sheth
Chairman & CTO
Magento vs. Shopify: Which Is Best for Enterprise eCommerce?
Tech Stack

May 2, 2022

Magento vs. Shopify: Which Is Best for Enterprise eCommerce?

Nirav Sheth
Nirav Sheth
Chairman & CTO
Setting Up A Proper UX Design Process: The Ultimate Guide
User Experience (UX)

May 2, 2022

Setting Up A Proper UX Design Process: The Ultimate Guide

Nirav Sheth
Nirav Sheth
Chairman & CTO
Volusion vs Shopify: What’s The Difference & Which Is Best?
Tech Stack

May 2, 2022

Volusion vs Shopify: What’s The Difference & Which Is Best?

Nirav Sheth
Nirav Sheth
Chairman & CTO
Recession-Proof Your eCommerce Business
eCommerce Strategy

April 20, 2021

Recession-Proofing Your eCommerce Business

Nirav Sheth
Nirav Sheth
Chairman & CTO
choose a niche
eCommerce Strategy

April 6, 2021

The eCommerce Niche: How to Find Your Place In the Market

Nirav Sheth
Nirav Sheth
Chairman & CTO
Progressive web app vs. native app
Tech Stack

March 26, 2021

PWA vs. Native Pros And Cons: 2022 Web App Analysis

Nirav Sheth
Nirav Sheth
Chairman & CTO
how to scale an ecommerce business
eCommerce Strategy

March 12, 2021

How to Scale an eCommerce Business: 5 Effective Tactics

Nirav Sheth
Nirav Sheth
Chairman & CTO
modular ecommerce architecutre
Tech Stack

December 4, 2020

4 Leaders In Modular eCommerce Platform Architecture

Nirav Sheth
Nirav Sheth
Chairman & CTO
4 Challenges Digitally Native Vertical Brands Must Overcome for Success
eCommerce Strategy

November 12, 2020

4 Challenges Digitally Native Vertical Brands Must Overcome for Success

Nirav Sheth
Nirav Sheth
Chairman & CTO
12 Questions to Ask Before Hiring a DTC eCommerce Development Agency
Tech Stack

August 7, 2020

12 Questions to Ask Before Hiring a DTC eCommerce Development Agency

Nirav Sheth
Nirav Sheth
Chairman & CTO
Headless Architecture: The Future of eCommerce
Tech Stack

July 1, 2020

Headless Architecture: The Future of eCommerce

Nirav Sheth
Nirav Sheth
Chairman & CTO
How to Speed Up Your eCommerce Website
Tech Stack

June 1, 2020

How eCommerce Website Architecture Affects Speed

Nirav Sheth
Nirav Sheth
Chairman & CTO
conversion rate optimization
User Experience (UX)

April 28, 2020

Quantitative and Qualitative Research for eCommerce Sites

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce platform
Tech Stack

May 16, 2018

eCommerce Platforms: Why You Probably Shouldn’t Replatform

Nirav Sheth
Nirav Sheth
Chairman & CTO
progressive web apps
Tech Stack

May 8, 2018

Replatforming for PWAs: Is It Worth It?

Nirav Sheth
Nirav Sheth
Chairman & CTO
20:1 ratio
eCommerce Strategy

May 1, 2018

The 20:1 Ratio That’s Killing Your eCommerce Business

Nirav Sheth
Nirav Sheth
Chairman & CTO
performance enhancements
User Experience (UX)

April 24, 2018

eCommerce Performance Enhancements: Why They’re Important

Nirav Sheth
Nirav Sheth
Chairman & CTO
progressive web apps
Tech Stack

April 17, 2018

How Progressive Web Apps Can Help Your Page Speed

Nirav Sheth
Nirav Sheth
Chairman & CTO
look good everywhere
User Experience (UX)

April 10, 2018

It’s Supposed To Look Good Everywhere

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce growth
eCommerce Strategy

March 27, 2018

eCommerce Growth Is Determined By Cash Allocation

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce stores
eCommerce Strategy

March 20, 2018

eCommerce Growth: Getting To the Next Level

Nirav Sheth
Nirav Sheth
Chairman & CTO
rejection rate
User Experience (UX)

March 13, 2018

What Rejection Rate Are You Willing To Accept?

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce shipping options
User Experience (UX)

June 9, 2016

Shipping Options for Customers: What Do They Expect?

Nirav Sheth
Nirav Sheth
Chairman & CTO
eCommerce Web Hosting
Tech Stack

June 9, 2016

eCommerce Web Hosting: 5 Things to Look Out For

Nirav Sheth
Nirav Sheth
Chairman & CTO